The policy authorizes Meta to share user data collected on Threads with advertisers, analytics and measurement companies, and service providers, for purposes including advertising delivery, measurement, and product improvement.
This analysis describes what Threads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that personal data collected on Threads, including behavioral and interaction data, is shared with categories of third parties beyond Meta's own products, including external advertisers and measurement vendors. The breadth of the partner categories listed means user data may flow to entities outside Meta's direct operational control.
Interpretive note: The policy does not enumerate specific third-party recipients or describe the contractual safeguards applied to each partner category, limiting assessment of the full scope of sharing.
The updated policy removes FAQ sections that previously addressed how to deactivate or delete a profile, manage personal information, and share data with third parties. Additionally, the policy removes explicit language disclosing that 'Your interactions with AIs will be used to improve AI at Meta' and removes the direction to review Meta's AI terms. Users no longer have these FAQ resources in the policy document, though this change does not necessarily alter the underlying practices or rights; it only removes the documented guidance.
View change record →Under this clause, personal data including activity, device identifiers, and behavioral data may be shared with advertisers, measurement partners, and service providers. The agreement does not enumerate specific third-party recipients, which limits users' ability to assess the full scope of external data flows.
How other platforms handle this
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
Third-party apps use data from Gemini consistent with their own privacy policies and terms.
"We share information with third-party partners, including advertisers, measurement partners, and service providers who help us provide and improve our services.Excerpt from Threads's Privacy Policy
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Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
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This provision establishes that personal data collected on Threads, including behavioral and interaction data, is shared with categories of third parties beyond Meta's own products, including external advertisers and measurement vendors. The breadth of the partner categories listed means user data may flow to entities outside Meta's direct operational control.
Under this clause, personal data including activity, device identifiers, and behavioral data may be shared with advertisers, measurement partners, and service providers. The agreement does not enumerate specific third-party recipients, which limits users' ability to assess the full scope of external data flows.
ConductAtlas has identified this type of provision across 287 platforms. See the full comparison.
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