Provision record
T-Mobile · T-Mobile Privacy Policy · View original document ↗

Advertising & Analytics Program Data Use

High severity Unique · 0 of 352 platforms
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Document Record

What it is

T-Mobile uses your network activity, app usage, location, and demographic information to build advertising profiles and serve you targeted ads, and may share this data with advertising partners.

This analysis describes what T-Mobile's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Your browsing and location data collected through T-Mobile's own network is being monetized for advertising purposes, which represents a significant use of sensitive behavioral data beyond basic service delivery.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Navigate to T-Mobile's Privacy Center at https://www.t-mobile.com/privacy-center, locate the Advertising & Analytics opt-out section, and submit your opt-out preference. No deadline applies — you can opt out at any time.

Cross-platform context

See how other platforms handle Advertising & Analytics Program Data Use and similar clauses.

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ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

This program implicates CPRA 'sharing' definitions for cross-context behavioral advertising, requiring a clear opt-out mechanism and disclosure in the privacy notice; non-compliance carries enforcement risk from the California Privacy Protection Agency.

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →
  • State Attorney General
    State AGs in California, New York, Texas, and other states can investigate violations of state consumer protection and privacy laws, including CCPA (California), SHIELD Act (New York), and equivalents.
    Who can file: Residents of states with comprehensive privacy laws — primarily California, Virginia, Colorado, Connecticut, and Utah
    What you need: Evidence of the violation, explanation of how your state rights were affected, and your account or contact information with the company
    What to expect: Outcomes vary by state. May result in investigation, enforcement action, or requirement for the company to change practices. No direct individual compensation in most cases.

    Search "[your state] attorney general consumer complaint" to find your state's direct complaint form

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
T-Mobile Privacy Policy
Entity
T-Mobile
Document last updated
May 5, 2026
Tracking information
First tracked
March 20, 2026
Last verified
March 20, 2026
Record ID
CA-P-00342000
Document ID
CA-D-00342
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
b0f88f98f607a41544fc334cad1837b1c4e29bf8b14eab00e4e806c00535a6ca
Analysis generated
March 20, 2026 04:06 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: T-Mobile
Document: T-Mobile Privacy Policy
Record ID: CA-P-00342000
Captured: 2026-03-20 04:06:50 UTC
SHA-256: b0f88f98f607a415…
URL: https://conductatlas.com/platform/t-mobile/t-mobile-privacy-policy/advertising-analytics-program-data-use/
Accessed: Sept. 8, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does T-Mobile's Advertising & Analytics Program Data Use clause do?

Your browsing and location data collected through T-Mobile's own network is being monetized for advertising purposes, which represents a significant use of sensitive behavioral data beyond basic service delivery.

Is ConductAtlas affiliated with T-Mobile?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by T-Mobile.