“We won't share your precise location for targeted advertising or sell it without consent.”
This analysis describes what T-Mobile's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Precise location data receives explicit protection requiring affirmative user consent before it can be shared for advertising purposes or sold.
The updated policy expands explicit descriptions of how T-Mobile uses personal data for marketing, analytics, and business needs, and clarifies that consent (rather than permission) is required for certain uses including location-based services and cross-context behavioral advertising. The policy now explicitly states that T-Mobile may collect health data in connection with service requests, and clarifies that third-party tracking technology operates across websites and apps. The policy also adds language stating that data collection and use may be required by applicable legal requirements. You can review T-Mobile's Children's Privacy Notice for details on SyncUP KIDS Watch data collection, and manage location consent and advertising preferences through your account settings.
View change record →T-Mobile cannot share your precise location for targeted advertising or sell it unless you give consent.
How other platforms handle this
We may use your information for targeted advertising if: Your cookie preferences...allow us to. You've opted in to receive marketing communications from us.
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"We won't share your precise location for targeted advertising or sell it without consent.Excerpt from T-Mobile's Privacy Policy
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Precise location data receives explicit protection requiring affirmative user consent before it can be shared for advertising purposes or sold.
T-Mobile cannot share your precise location for targeted advertising or sell it unless you give consent.
ConductAtlas has identified this type of provision across 140 platforms. See the full comparison.
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