Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'The FTC has authority over deceptive AI-generated content used in commercial contexts under Section 5 of the FTC Act, and has issued guidance on AI-generated media disclosures.', 'complaint_url': 'https://reportfraud.ftc.gov/'}, {'agency': 'State_AG', 'reason': 'State Attorneys General in California, Texas, Virginia, and New York have enforcement authority under deepfake-specific legislation and state consumer protection laws applicable to synthetic media misuse.', 'complaint_url': 'https://www.naag.org/find-my-ag/'}

What is the severity of this clause?

ConductAtlas classifies this Prohibition on Deepfakes and Deceptive Synthetic Media clause as high severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Prohibition on Deepfakes and Deceptive Synthetic Media — Synthesia

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What it is

You are prohibited from using Synthesia to make videos that impersonate real people without their permission, create fake intimate content, or deceive viewers about what is real.

Consumer impact (what this means for users)

Customers who use the platform to create deceptive or non-consensual synthetic media face immediate account termination and potential civil or criminal liability under emerging deepfake legislation in the UK, EU, and US states.

Cross-platform context

See how other platforms handle Prohibition on Deepfakes and Deceptive Synthetic Media and similar clauses.

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Why it matters (compliance & risk perspective)

These prohibitions reflect emerging legal requirements around synthetic media and deepfakes, and violation could expose both Synthesia and customers to criminal liability or regulatory sanctions in multiple jurisdictions.

View original clause language

You may not use the Services to create content that: (a) depicts a real person without their consent; (b) constitutes non-consensual intimate imagery; (c) is designed to deceive viewers into believing it is authentic footage of a real person or event; or (d) is used to harass, defame, or harm any individual.

Institutional analysis (Compliance & legal intelligence)

REGULATORY FRAMEWORK: This provision directly engages the UK Online Safety Act 2023 (which criminalises non-consensual intimate deepfakes), the EU AI Act Articles 50 and 52 (transparency obligations for AI-generated synthetic media), and state deepfake laws in California (AB 602, AB 730), Texas (HB 4337), Virginia, and New York. GDPR Article 9 is implicated where synthetic media involves processing biometric data of identifiable individuals. The FTC Act Section 5 applies to deceptive AI-generated commercial content.

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Applicable agencies

FTC

The FTC has authority over deceptive AI-generated content used in commercial contexts under Section 5 of the FTC Act, and has issued guidance on AI-generated media disclosures.
File a complaint →
State AG

State Attorneys General in California, Texas, Virginia, and New York have enforcement authority under deepfake-specific legislation and state consumer protection laws applicable to synthetic media misuse.
File a complaint →

Provision details

Document information

Document

Synthesia Terms of Service

Entity

Synthesia

Document last updated

April 29, 2026

Tracking information

First tracked

April 30, 2026

Last verified

April 30, 2026

Record ID

CA-P-004393

Document ID

CA-D-00471

Evidence Provenance

Source URL

https://www.synthesia.io/terms-of-service

Wayback Machine

View archived versions →

SHA-256

c160c307398b191d34823085b7d2f7605405571da01ba21c03580602a3cc6c1d

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Synthesia | Document: Synthesia Terms of Service | Record: CA-P-004393
Captured: 2026-04-30 09:49:49 UTC | SHA-256: c160c307398b191d…
URL: https://conductatlas.com/platform/synthesia/synthesia-terms-of-service/prohibition-on-deepfakes-and-deceptive-synthetic-media/
Accessed: May 2, 2026

Classification

Severity

High

Prohibition on Deepfakes and Deceptive Synthetic Media