Whatnot uses cookies, tracking pixels, and similar tools to monitor your activity on the platform and collect data about how you use the service, and you can limit this through browser settings.
This analysis describes what Whatnot's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Tracking technologies enable Whatnot and third parties to monitor your behavior across sessions and potentially across other websites, which feeds into the advertising and profiling practices described elsewhere in the policy.
Interpretive note: The policy does not describe a cookie consent management mechanism for EU or UK users, making it unclear whether the disclosed practices comply with ePrivacy and GDPR consent requirements in those jurisdictions.
Cookies and tracking tools collect behavioral data that may be shared with advertising partners. Users can limit some tracking through browser cookie settings, though this may affect platform functionality.
How other platforms handle this
We and our third-party partners may use cookies, web beacons, and other tracking technologies to collect information about your use of our Services, including your browser type, pages viewed, links clicked, and the date and time of your visit.
We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your interactions with our website and services. This includes information about the pages you visit, links you click, and how you navigate our site. We use this information for analytics, persona...
We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store Personal Information, including your browser type, operating system version, domains, IP address, the URL of the page that referred you, referring/exit pages and information about your interactions ...
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"We use cookies and similar tracking technologies to track the activity on our Services and store certain information. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Services. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.— Excerpt from Whatnot's Whatnot Privacy Policy
REGULATORY LANDSCAPE: This provision engages the EU ePrivacy Directive (Cookie Law) and GDPR, which require informed consent before placing non-essential cookies on EU users' devices. The UK PECR imposes similar requirements for UK users. The FTC's guidance on online behavioral advertising is relevant for US users. California's CPRA treats certain cookie-based data sharing as a 'sale' or 'sharing' requiring opt-out. GOVERNANCE EXPOSURE: Medium. The policy's cookie disclosure does not describe a consent management mechanism for EU and UK users, which is a standard compliance requirement under ePrivacy and GDPR. The browser-based opt-out described is insufficient for GDPR consent purposes. JURISDICTION FLAGS: EU and UK users face heightened exposure given ePrivacy and GDPR consent requirements for non-essential cookies. California users should be aware that cookie-based behavioral data sharing may constitute a 'sale' under CPRA. CONTRACT AND VENDOR IMPLICATIONS: Third-party cookie and tracking vendors should be assessed to confirm data processing agreements are in place and that their use of cookie data is consistent with disclosed purposes. COMPLIANCE CONSIDERATIONS: Compliance teams should assess whether a consent management platform is deployed for EU and UK users, whether the cookie banner provides adequate disclosure and a genuine choice to refuse non-essential cookies, and whether the Global Privacy Control signal is honored for California users.
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Tracking technologies enable Whatnot and third parties to monitor your behavior across sessions and potentially across other websites, which feeds into the advertising and profiling practices described elsewhere in the policy.
Cookies and tracking tools collect behavioral data that may be shared with advertising partners. Users can limit some tracking through browser cookie settings, though this may affect platform functionality.
ConductAtlas has identified this type of provision across 70 platforms. See the full comparison.
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