Square · Square Privacy Notice · View original document ↗

Targeted Advertising and Profiling

High severity Unique · 0 of 343 platforms
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Document Record

What it is

Square uses your personal data, including transaction and behavioral data, to deliver targeted advertisements and to build profiles about your preferences and interests.

This analysis describes what Square's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Square may use your spending habits and financial behavior to build advertising profiles and deliver targeted ads, which may feel intrusive and is not always transparent to users.

Consumer impact (what this means for users)

Square collects extensive personal and financial data, including transaction history, device identifiers, and inferred characteristics, and shares this with affiliates, service providers, and advertising partners. Your financial and behavioral data may be used for targeted advertising and cross-context behavioral profiling, which can feel intrusive and may affect what products and services you are shown. You can opt out of the sale or sharing of your personal information for targeted advertising by visiting Square's privacy preferences page or submitting a request through their privacy portal.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Visit Square's privacy policy page and use the provided opt-out mechanism to limit use of your data for targeted advertising and cross-context behavioral profiling.

Cross-platform context

See how other platforms handle Targeted Advertising and Profiling and similar clauses.

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ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

Use of financial transaction data for advertising profiling raises compliance considerations under CPRA's sensitive personal information provisions, FTC guidance on deceptive data use, and emerging state privacy laws requiring opt-out rights for profiling in connection with significant decisions.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has authority over deceptive or unfair use of consumer data for advertising and profiling purposes.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FCRA
United States Federal
FTC Act Section 5
United States Federal
GLBA
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Square Privacy Notice
Entity
Square
Document last updated
May 5, 2026
Tracking information
First tracked
March 20, 2026
Last verified
March 20, 2026
Record ID
CA-P-00363003
Document ID
CA-D-00363
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
9d83d848d882a5e950e856f1056ea2d1d77853b0de3d7e35096e101db5f72361
Analysis generated
March 20, 2026 05:41 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Square
Document: Square Privacy Notice
Record ID: CA-P-00363003
Captured: 2026-03-20 05:41:13 UTC
SHA-256: 9d83d848d882a5e9…
URL: https://conductatlas.com/platform/square/square-privacy-notice/targeted-advertising-and-profiling/
Accessed: June 10, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Square's Targeted Advertising and Profiling clause do?

Square may use your spending habits and financial behavior to build advertising profiles and deliver targeted ads, which may feel intrusive and is not always transparent to users.

Is ConductAtlas affiliated with Square?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Square.