Square uses your personal data, including transaction and behavioral data, to deliver targeted advertisements and to build profiles about your preferences and interests.
This analysis describes what Square's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Square may use your spending habits and financial behavior to build advertising profiles and deliver targeted ads, which may feel intrusive and is not always transparent to users.
Square collects extensive personal and financial data, including transaction history, device identifiers, and inferred characteristics, and shares this with affiliates, service providers, and advertising partners. Your financial and behavioral data may be used for targeted advertising and cross-context behavioral profiling, which can feel intrusive and may affect what products and services you are shown. You can opt out of the sale or sharing of your personal information for targeted advertising by visiting Square's privacy preferences page or submitting a request through their privacy portal.
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Use of financial transaction data for advertising profiling raises compliance considerations under CPRA's sensitive personal information provisions, FTC guidance on deceptive data use, and emerging state privacy laws requiring opt-out rights for profiling in connection with significant decisions.
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Square may use your spending habits and financial behavior to build advertising profiles and deliver targeted ads, which may feel intrusive and is not always transparent to users.
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