Square may share your personal information with outside advertising companies and analytics firms to show you targeted ads and to analyze how you use Square products.
This analysis describes what Square's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Sharing personal data with third-party advertising partners for targeted advertising purposes may qualify as a sale or sharing of personal information under CCPA/CPRA, triggering opt-out rights for California residents, and requires a valid lawful basis under GDPR.
Interpretive note: The scope of what constitutes sharing for advertising purposes and whether it meets the CPRA definition of sale or sharing may vary depending on specific technical implementation and the nature of data passed to each partner.
Previous version had empty excerpt for 'Third-Party Data Sharing'; current version provides detailed excerpt specifying advertising partners and analytics providers.
View full change record →Your behavioral data and identifiers may be passed to advertising partners and analytics firms, potentially enabling cross-site tracking and profiling; California residents have the right to opt out of this sharing, while EU/UK users may be able to object under GDPR.
How other platforms handle this
The types of third parties your information may be disclosed to include: our resellers and other sales and advertising partners, retailers, advertisers, ad agencies, advertising networks and platforms, information service providers, fraud monitoring and prevention providers, and publishers.
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
"We may share information about you with third-party advertising partners to provide you with more relevant ads on and off our Services. We also work with third-party analytics providers to help us understand how you use our Services.Excerpt from Square's Privacy Notice
REGULATORY LANDSCAPE: This provision directly engages CCPA/CPRA's definition of sale and sharing of personal information, which includes sharing for cross-context behavioral advertising even without monetary consideration.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do right now.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
Sharing personal data with third-party advertising partners for targeted advertising purposes may qualify as a sale or sharing of personal information under CCPA/CPRA, triggering opt-out rights for California residents, and requires a valid lawful basis under GDPR.
Your behavioral data and identifiers may be passed to advertising partners and analytics firms, potentially enabling cross-site tracking and profiling; California residents have the right to opt out of this sharing, while EU/UK users may be able to object under GDPR.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Square.