Spotify · Spotify Privacy Policy · View original document ↗

Tailored Advertising and Cross-Context Behavioral Advertising Opt-Out

Medium severity High confidence Explicitdocumentlanguage Unique · 0 of 343 platforms
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This analysis describes what Spotify's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The provision establishes the operational basis for cross-context behavioral advertising as a standard data practice. It defines the scope of information use and specifies the control mechanisms available to users within the service infrastructure.

Clause Stability Stable

0
Changes
3
Months Monitored
Apr 4, 2026
First Seen
May 11, 2026
Last Seen
This clause type exists across 3350 other provisions on other platforms.

Consumer impact (what this means for users)

Users are subject to tailored advertising based on behavioral data across Spotify and other platforms unless they affirmatively disable this feature through account settings or privacy choice links. The provision establishes that tailored advertising operates by default and requires user action to restrict it.

How other platforms handle this

Strava Medium

We may display advertisements on our Services and those advertisements may be targeted to your interests based on your personal information. We may share your personal information with advertising partners for interest-based advertising purposes. You may opt out of interest-based advertising by visi...

Shein Medium

src="https://trc.taboola.com/1142432/trc/3/json" ... src="https://www.googletagmanager.com/gtag/js?id=DC-15299257" ... src="https://tr.snapchat.com/config/com/af90c7f8-bd28-4988-b1ce-1711aad792f4.js" ... src="https://tr.snapchat.com/config/com/8fbe1595-8c5a-46b1-bbb2-66f3d57debde.js" ... src="https:...

eBay Medium

We collect your personal data when you use our Services, create a new eBay account, provide us with information via a web form, add or update information in your eBay account, participate in online community discussions or otherwise interact with us.

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▸ View Original Clause Language DOCUMENT RECORD
"
This is when we use information about your use of our services and other websites and mobile apps to tailor ads to be more relevant to you. This is also known as interest based advertising, targeted advertising, or 'sharing' for purposes of cross-context behavioral advertising. An example of tailored advertising is when an advertising partner provides us with information indicating that you may be interested in cars. This could enable us to show you ads about cars. You can control tailored advertising through the 'Tailored Ads' setting. If you do not have an account or are not logged in, you can also opt-out by clicking the 'Your Privacy Choices' link at the footer of our website.

— Excerpt from Spotify's Spotify Privacy Policy

Applicable regulations

EU AI Act
European Union
CCPA/CPRA
California, USA
COPPA
United States Federal
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
UK GDPR
United Kingdom
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Spotify Privacy Policy
Entity
Spotify
Document last updated
May 5, 2026
Tracking information
First tracked
April 28, 2026
Last verified
May 12, 2026
Record ID
CA-P-002175
Document ID
CA-D-00036
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
62bfd0910e1d9815b6915626d36d1058b28aa407638be86ce562523eaf99f811
Analysis generated
April 28, 2026 08:47 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Spotify
Document: Spotify Privacy Policy
Record ID: CA-P-002175
Captured: 2026-04-28 08:47:36 UTC
SHA-256: 62bfd0910e1d9815…
URL: https://conductatlas.com/platform/spotify/spotify-privacy-policy/tailored-advertising-and-cross-context-behavioral-advertising-opt-out/
Accessed: June 22, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Spotify's Tailored Advertising and Cross-Context Behavioral Advertising Opt-Out clause do?

The provision establishes the operational basis for cross-context behavioral advertising as a standard data practice. It defines the scope of information use and specifies the control mechanisms available to users within the service infrastructure.

How does this clause affect you?

Users are subject to tailored advertising based on behavioral data across Spotify and other platforms unless they affirmatively disable this feature through account settings or privacy choice links. The provision establishes that tailored advertising operates by default and requires user action to restrict it.

Is ConductAtlas affiliated with Spotify?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Spotify.