Spotify creates a profile of inferences about you — including your estimated age, personal interests, and preferences — based on how you use the service, even if you never directly provided this information.
Spotify builds an inferred profile about you — including assumptions about your age and interests — from your listening and app behavior, and this profile informs the targeted advertising you receive and may be shared with advertising partners.
Cross-platform context
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Compare across platforms →Derived inferences about your age, interests, and preferences constitute personal data that can be used for targeted advertising and shared with third parties, and under several state privacy laws, consumers have the right to know about and in some cases correct these inferences.
(1) REGULATORY FRAMEWORK: Derived inferences constitute 'personal information' under CPRA (Cal. Civ. Code §1798.140(v)) and must be disclosed in response to access requests. CPRA also provides a right to correct inaccurate personal information including inferences. Virginia VCDPA §59.1-575 and Colorado CPA similarly define inferences as personal data. FTC Act Section 5 applies to deceptive profiling practices. (2)
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