Shopify · Shopify Privacy Policy · View original document ↗

Advertising and Analytics Data Sharing

High severity High confidence Explicitdocumentlanguage Rare · 5 of 325 platforms
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This analysis describes what Shopify's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision means your browsing and shopping behavior across Shopify-powered stores may be tracked by third-party advertising networks, not just by the individual store you are visiting.

Consumer impact (what this means for users)

The policy states that Shopify collects identifiers, browsing activity, purchase history, device information, and location-related data from merchants, buyers, and website visitors, and authorizes this data to be shared with advertising, analytics, payment processing, and fraud prevention partners. Buyers who shop at Shopify-powered stores should be aware that their transaction and behavioral data may be processed both by the individual merchant and by Shopify under its own data practices, meaning Shopify retains data about purchases made across its merchant network. You can submit data access, correction, or deletion requests through Shopify's dedicated privacy portal at https://privacy.shopify.com.

How other platforms handle this

Lime Medium

We may share your information with third-party advertising partners to provide you with targeted advertising. We also work with third-party analytics providers who help us understand how users interact with our Services. These third parties may use cookies, web beacons, and similar tracking technolo...

Zoom Medium

We work with third-party advertising partners to market our Products, and we share personal data with advertising networks and social media companies to serve ads. We also use analytics providers to help us understand how users interact with our Products.

Notion Medium

We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...

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▸ View Original Clause Language DOCUMENT RECORD
"
We use personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. We work with third-party advertising and analytics partners to serve advertisements, understand how visitors interact with our websites and Services, and to help us better understand our users. These partners may use cookies, web beacons, and other technologies to collect information about your use of our Services and other websites.

— Excerpt from Shopify's Shopify Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
UK GDPR
United Kingdom
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Shopify Privacy Policy
Entity
Shopify
Document last updated
May 5, 2026
Tracking information
First tracked
April 28, 2026
Last verified
May 12, 2026
Record ID
CA-P-009199
Document ID
CA-D-00122
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
f007cdd0481f2eadfaff8041501f08fdc3e70dffbfff2515668b24ba05e31645
Analysis generated
April 28, 2026 10:00 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Shopify
Document: Shopify Privacy Policy
Record ID: CA-P-009199
Captured: 2026-04-28 10:00:11 UTC
SHA-256: f007cdd0481f2ead…
URL: https://conductatlas.com/platform/shopify/shopify-privacy-policy/advertising-and-analytics-data-sharing/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

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Frequently Asked Questions

What does Shopify's Advertising and Analytics Data Sharing clause do?

This provision means your browsing and shopping behavior across Shopify-powered stores may be tracked by third-party advertising networks, not just by the individual store you are visiting.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 5 platforms. See the full comparison.

Is ConductAtlas affiliated with Shopify?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Shopify.