Shopify places cookies and tracking technologies on your device when you visit its websites or use its services, including for advertising and behavioral analytics purposes.
This analysis describes what Shopify's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The policy states that cookies and tracking technologies are used for preference retention, usage analytics, and advertising targeting, which involves persistent device-level data collection that may extend across sessions and third-party sites.
Interpretive note: The specific consent mechanisms deployed by Shopify for EU and California users are not described in detail in the available policy text, creating uncertainty about whether disclosed practices fully satisfy ePrivacy and CPRA requirements.
Cookies and similar tracking technologies collect behavioral, preference, and device data from visitors and users, and the policy states this data is used to serve relevant advertising, which may involve cross-site tracking through third-party advertising networks.
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If you are located in the European Economic Area, Switzerland, or the United Kingdom, you have the right to access, correct, or erase your personal data; the right to restrict or object to our processing of your personal data; the right to data portability; and, where our processing is based on your...
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"We use cookies and similar tracking technologies on our website and through our Services. Cookies are small data files that we place on your browser or device as you visit our website or use our services. We use cookies for a variety of purposes, including to remember your preferences, understand how you use our services, and to serve you relevant advertising.— Excerpt from Shopify's Shopify Privacy Policy
1. REGULATORY LANDSCAPE: Cookie-based tracking implicates the EU ePrivacy Directive and its national implementations, which generally require prior informed consent before non-essential cookies are placed. GDPR Article 6 applies to the underlying personal data processing. In California, CPRA requires disclosure of and opt-out rights for sharing personal information for cross-context behavioral advertising, which cookie-based advertising tracking may constitute. 2. GOVERNANCE EXPOSURE: Medium. The policy discloses advertising and analytics cookie use but the adequacy of the consent mechanism presented to users, particularly EU users, is not fully described in the policy text, creating potential exposure under ePrivacy and GDPR requirements. 3. JURISDICTION FLAGS: EU and EEA users require opt-in consent for non-essential cookies under ePrivacy. UK users are subject to PECR, which has similar consent requirements. California users have opt-out rights for cross-context behavioral advertising uses of cookie data. 4. CONTRACT AND VENDOR IMPLICATIONS: Merchants using Shopify-provided storefront infrastructure should assess whether their own cookie consent banners cover Shopify's tracking technologies deployed on their storefronts, and should review third-party cookie vendor contracts for GDPR data processing agreement compliance. 5. COMPLIANCE CONSIDERATIONS: Compliance teams should audit the cookie consent mechanism deployed on Shopify-powered properties to confirm it meets ePrivacy opt-in requirements for EU users and CPRA opt-out requirements for California users, and should maintain a current record of cookies set by Shopify technologies on merchant storefronts.
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The policy states that cookies and tracking technologies are used for preference retention, usage analytics, and advertising targeting, which involves persistent device-level data collection that may extend across sessions and third-party sites.
Cookies and similar tracking technologies collect behavioral, preference, and device data from visitors and users, and the policy states this data is used to serve relevant advertising, which may involve cross-site tracking through third-party advertising networks.
ConductAtlas has identified this type of provision across 79 platforms. See the full comparison.
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