The policy discloses that users in states with applicable privacy laws have rights to know, delete, correct, and opt out of the sale or sharing of personal information, as well as the right to limit use of sensitive personal information and the right to non-discrimination.
This analysis describes what Samsung's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision describes the consumer rights framework applicable under CCPA/CPRA and analogous state laws. The non-discrimination right and the sensitive personal information limitation right are specific CPRA additions that create distinct operational obligations beyond prior CCPA requirements.
The updated policy expands Samsung's data collection authority to include device registration, verification for repairs, and configuration of device settings. The terms now explicitly state that Samsung may collect card and transaction information if you apply for a Samsung-branded payment card. Samsung clarified that it will only send personalized marketing when you have provided consent, where required by law. The policy removed its previous statement that defective devices are wiped of personal information before analysis; the updated terms now state Samsung will analyze returned defective devices without that explicit pre-analysis data deletion commitment. For US residents, the policy now discloses rights to opt out of sale of personal information, sharing for cross-context behavioral advertising, targeted advertising processing, sensitive data collection or processing, and to request lists of third parties receiving your information.
View change record →This provision establishes that state residents with applicable privacy rights may submit requests to access, delete, correct, or opt out of sharing of their personal information, including sensitive data categories. The agreement states that Samsung will not discriminate against users for exercising these rights.
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Not be Discriminated Against by us for exercising your privacy rights.
"Depending on the state where you reside, you may have certain rights regarding your personal information, including the right to know what personal information we collect, the right to delete your personal information, the right to correct inaccurate personal information, the right to opt out of the sale or sharing of your personal information, the right to limit our use of sensitive personal information, and the right to non-discrimination for exercising your privacy rights.Excerpt from Samsung's Privacy Policy
REGULATORY LANDSCAPE: CCPA/CPRA is enforced by the California Privacy Protection Agency (CPPA) and California AG.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This provision describes the consumer rights framework applicable under CCPA/CPRA and analogous state laws. The non-discrimination right and the sensitive personal information limitation right are specific CPRA additions that create distinct operational obligations beyond prior CCPA requirements.
This provision establishes that state residents with applicable privacy rights may submit requests to access, delete, correct, or opt out of sharing of their personal information, including sensitive data categories. The agreement states that Samsung will not discriminate against users for exercising these rights.
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