Advertising and Analytics Data Sharing

What it is

The policy authorizes sharing of device identifiers, browsing activity, purchase history, and preference inferences with advertising partners, analytics providers, and social media companies for targeted advertising and campaign measurement.

Why it matters (compliance & governance perspective)

This provision authorizes cross-context behavioral advertising data sharing, which triggers CCPA/CPRA opt-out rights for California residents and analogous rights under other state privacy laws. The breadth of data categories shared, including purchase history and inferences, creates ongoing consent and opt-out mechanism compliance obligations.

Consumer impact (what this means for users)

This provision establishes that Samsung shares personal data including device identifiers, browsing activity, purchase history, and inferences with advertising and analytics partners for targeted advertising purposes. California residents and residents of other states with comprehensive privacy laws may opt out of this sharing through the 'Do Not Sell or Share My Personal Information' mechanism.

What you can do

Institutional analysis (Compliance & governance intelligence)

REGULATORY LANDSCAPE: Cross-context behavioral advertising data sharing is subject to CCPA/CPRA opt-out requirements and similar provisions under Virginia CDPA, Colorado CPA, Connecticut CTDPA, and other state laws. The FTC Act applies to deceptive or unfair advertising data practices. The FTC's commercial surveillance rulemaking may impose additional requirements on advertising data sharing in the future. GOVERNANCE EXPOSURE: Medium. Sharing of purchase history, device identifiers, and inferences with advertising networks is common industry practice, but the operationalization of opt-out mechanisms and the accuracy of the opt-out signal transmission to third parties are subject to regulatory scrutiny. JURISDICTION FLAGS: California CPRA imposes specific opt-out and annual data sharing report obligations. Connecticut, Colorado, and Virginia require opt-out rights for targeted advertising. EU/EEA users require consent for behavioral advertising under GDPR and the ePrivacy Directive. CONTRACT AND VENDOR IMPLICATIONS: Data sharing agreements with advertising and analytics partners should specify permissible use limitations consistent with the purposes disclosed in this policy. Procurement teams should assess whether advertising technology vendors receiving Samsung user data are operating as processors or independent controllers under applicable law. COMPLIANCE CONSIDERATIONS: The opt-out mechanism for targeted advertising sharing should be tested periodically for functionality and downstream signal transmission to third parties. The Global Privacy Control (GPC) signal response should be verified for California compliance.

Applicable agencies

Applicable regulations

Provision details

Other risks in this policy

• Biometric Data Collection high
• Health and Fitness Data Collection high
• Voice and Audio Data Collection high
• Children's Privacy and COPPA Notice medium
• State Privacy Rights and Opt-Out medium
• Precise Geolocation Data Collection medium

Related Analysis

• Meta Removed 438 Sentences From Its Privacy Policy. Here Is What Disappeared.

  ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.

• 23andMe Is Bankrupt. What Happens to Your DNA Now?

  Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do right now.