Samsung keeps your personal data for as long as it needs to for business or legal reasons, but doesn't specify exact retention periods for most data categories — data may be retained for extended periods.
This analysis describes what Samsung's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Vague retention standards without specific time limits mean Samsung could hold your personal data indefinitely, which is a concern particularly for sensitive data like health metrics, voice recordings, and TV viewing history.
Samsung does not commit to specific retention periods for most categories of personal data, meaning your voice recordings, health data, and viewing history could be retained for extended periods unless you actively request deletion.
How other platforms handle this
We retain data as needed to facilitate and personalize your use of CL, combat fraud/abuse and/or as required by law.
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements, to resolve disputes, and to enforce our agreements. When we no longer need to use your personal ...
We retain personal data for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements, to resolve disputes, and to enforce our agreements. The criteria used to determine our retention periods include: the length of ...
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"We retain personal information for as long as necessary to provide you with our services, comply with our legal obligations, resolve disputes, and enforce our agreements. When we no longer need to use your information and there is no legal obligation to retain it, we will remove it from our systems or anonymize it.— Excerpt from Samsung's Samsung Privacy Policy
REGULATORY FRAMEWORK: CPRA (Cal. Civ. Code §1798.100(a)(3)) requires businesses to disclose the specific retention period or criteria for determining it for each category of personal information collected. The California Privacy Protection Agency's 2023 regulations (11 CCR §7013) mandate retention period disclosure as part of the required privacy notice. Illinois BIPA (740 ILCS 14/15(a)) requires a publicly available written policy establishing a retention schedule and guidelines for permanently destroying biometric data. GDPR Art. 5(1)(e) requires data to be kept in a form permitting identification for no longer than necessary for the specified purpose.
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Vague retention standards without specific time limits mean Samsung could hold your personal data indefinitely, which is a concern particularly for sensitive data like health metrics, voice recordings, and TV viewing history.
Samsung does not commit to specific retention periods for most categories of personal data, meaning your voice recordings, health data, and viewing history could be retained for extended periods unless you actively request deletion.
ConductAtlas has identified this type of provision across 65 platforms. See the full comparison.
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