What can I do about this clause?

{'method': 'WEB_FORM', 'recipient': "https://runwayml.com (click 'Your Privacy Choices' in the website footer)", 'difficulty': 'MODERATE', 'action_type': 'DELETE_DATA', 'instructions': "Visit runwayml.com, scroll to the footer, and click 'Your Privacy Choices' to access the cookie and advertising opt-out tool. You must repeat this process on each browser and device you use, as preferences are stored in cookies and will be lost if cookies are cleared.", 'deadline_days': None, 'deadline_hours': None}

Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'The FTC enforces Section 5 of the FTC Act against unfair or deceptive tracking practices and has brought actions against companies for inadequate disclosure and opt-out of cross-site behavioral advertising.', 'complaint_url': 'https://reportfraud.ftc.gov/'}

What is the severity of this clause?

ConductAtlas classifies this Cookies and Targeted Advertising Tracking clause as medium severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Cookies and Targeted Advertising Tracking — Runway

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What it is

Runway and its advertising partners use cookies and tracking technologies to monitor your activity across the internet — not just on Runway — and use this data to target you with ads.

Consumer impact (what this means for users)

Runway uses cookies and tracking pixels to monitor your browsing behavior across third-party websites and uses this information to serve you targeted advertisements across the internet. You can limit this tracking by enabling Global Privacy Control in your browser or using the 'Your Privacy Choices' opt-out in Runway's website footer.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.

Delete Your Data

Visit runwayml.com, scroll to the footer, and click 'Your Privacy Choices' to access the cookie and advertising opt-out tool. You must repeat this process on each browser and device you use, as preferences are stored in cookies and will be lost if cookies are cleared.

Cross-platform context

See how other platforms handle Cookies and Targeted Advertising Tracking and similar clauses.

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Why it matters (compliance & risk perspective)

Cross-site tracking by advertising partners means your online behavior beyond Runway is being monitored and used to build a profile of you for advertising purposes, which is subject to opt-out rights in many states.

View original clause language

We, our service providers, and our advertising and analytics partners may use these technologies to collect data about your online activities over time and across third-party websites or other online services to help us better understand users of the Service and provide advertising that we think will be of more interest to you.

Institutional analysis (Compliance & legal intelligence)

(1) REGULATORY FRAMEWORK: GDPR Art. 6(1)(a) and ePrivacy Directive (EU cookie consent requirements for non-essential tracking cookies, enforced by EU supervisory authorities); CCPA §1798.120 and CPRA (cross-context behavioral advertising constitutes 'sharing' requiring opt-out); Colorado CPA, Connecticut CTDPA, Virginia VCDPA, and other state laws (opt-out of targeted advertising rights); FTC Act Section 5 (unfair or deceptive tracking practices); IAB TCF framework compliance for EU deployments. (2)

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Applicable agencies

FTC

The FTC enforces Section 5 of the FTC Act against unfair or deceptive tracking practices and has brought actions against companies for inadequate disclosure and opt-out of cross-site behavioral advertising.
File a complaint →

Provision details

Document information

Document

Runway Privacy Policy

Entity

Runway

Document last updated

April 29, 2026

Tracking information

First tracked

April 30, 2026

Last verified

April 30, 2026

Record ID

CA-P-004254

Document ID

CA-D-00446

Evidence Provenance

Source URL

https://runwayml.com/privacy-policy

Wayback Machine

View archived versions →

SHA-256

abffd085133cb5579dda66c35fe22ffd6d418b7de61e23341f0e752e65e63459

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Runway | Document: Runway Privacy Policy | Record: CA-P-004254
Captured: 2026-04-30 07:30:40 UTC | SHA-256: abffd085133cb557…
URL: https://conductatlas.com/platform/runway/runway-privacy-policy/cookies-and-targeted-advertising-tracking/
Accessed: May 2, 2026

Classification

Severity

Medium

Cookies and Targeted Advertising Tracking