The policy authorizes Rumble to share user personal information with advertising partners and analytics providers for the purposes of delivering targeted advertisements and measuring service usage.
This analysis describes what Rumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes Rumble's authority to transfer personal information including behavioral and viewing data to third-party advertising and analytics entities, which is directly relevant to CCPA opt-out rights, GDPR data sharing obligations, and FTC oversight of targeted advertising practices.
Interpretive note: Whether specific data sharing arrangements constitute a sale under CCPA or sharing under CPRA depends on the nature of consideration exchanged with advertising partners, which is not fully described in the policy text.
The updated policy modifies the language governing notification of Personal Information disclosure. The prior version stated that Rumble 'will attempt to notify you before we disclose your Personal Information,' whereas the revised language states the company 'may attempt to notify you.' This shifts the provision from an asserted commitment to attempt notification toward a discretionary authorization to do so when permitted by law. Under the revised terms, notification attempts are now framed as optional rather than intended.
View change record →Previous version had empty excerpt; current version adds explicit detail about sharing with vendors, service providers, advertising partners, and analytics providers with specific purposes.
View full change record →Under this clause, user data including viewing history, identifiers, and device information may be shared with advertising and analytics third parties; California residents have the right to opt out of the sale or sharing of personal information for cross-context behavioral advertising purposes.
How other platforms handle this
At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.
If you are located in the European Economic Area, Switzerland, or the United Kingdom, you have the right to access, correct, or erase your personal data; the right to restrict or object to our processing of your personal data; the right to data portability; and, where our processing is based on your...
We may display advertisements on our Services and those advertisements may be targeted to your interests based on your personal information. We may share your personal information with advertising partners for interest-based advertising purposes. You may opt out of interest-based advertising by visi...
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"We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work. We may also share or disclose your information with advertising partners and analytics providers to help us deliver relevant advertisements and understand how our services are used.— Excerpt from Rumble's Rumble Privacy Policy
1. REGULATORY LANDSCAPE: Sharing personal information with advertising partners for targeted advertising purposes constitutes sharing under CPRA and may constitute a sale under CCPA, triggering opt-out requirements enforced by the California Privacy Protection Agency. The FTC Act applies to representations about third-party data sharing. GDPR Articles 13 and 14 require disclosure of third-party recipients and lawful bases where EU users are affected. Canada's PIPEDA requires consent for disclosure to third parties beyond the original collection purpose. 2. GOVERNANCE EXPOSURE: High. The combination of behavioral data sharing with advertising partners and the potential CCPA sale or sharing classification creates significant compliance exposure, particularly if a Global Privacy Control opt-out signal is not operationally honored. 3. JURISDICTION FLAGS: California residents have the most clearly defined statutory opt-out rights under CPRA. EU and UK users' rights under GDPR are not explicitly addressed. Illinois users should be assessed for any biometric data implications if video content analysis is performed. Canadian users are implicated under PIPEDA. 4. CONTRACT AND VENDOR IMPLICATIONS: Contracts with advertising and analytics partners should include data processing agreements or equivalent contractual protections consistent with the disclosed sharing purposes. The absence of named third-party partners in the policy creates due diligence complexity for procurement teams assessing the actual recipient landscape. 5. COMPLIANCE CONSIDERATIONS: Compliance teams should audit whether all active advertising and analytics partners are operationally captured by the policy's disclosure categories, whether opt-out signals including GPC are technically implemented, and whether consent mechanisms for cookie-based advertising tracking meet applicable standards across jurisdictions where Rumble operates.
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This provision establishes Rumble's authority to transfer personal information including behavioral and viewing data to third-party advertising and analytics entities, which is directly relevant to CCPA opt-out rights, GDPR data sharing obligations, and FTC oversight of targeted advertising practices.
Under this clause, user data including viewing history, identifiers, and device information may be shared with advertising and analytics third parties; California residents have the right to opt out of the sale or sharing of personal information for cross-context behavioral advertising purposes.
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