The policy authorizes Rumble to share user personal information with advertising partners and analytics providers for the purposes of delivering targeted advertisements and measuring service usage.
This analysis describes what Rumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes Rumble's authority to transfer personal information including behavioral and viewing data to third-party advertising and analytics entities, which is directly relevant to CCPA opt-out rights, GDPR data sharing obligations, and FTC oversight of targeted advertising practices.
Interpretive note: Whether specific data sharing arrangements constitute a sale under CCPA or sharing under CPRA depends on the nature of consideration exchanged with advertising partners, which is not fully described in the policy text.
The updated policy modifies the language governing notification of Personal Information disclosure. The prior version stated that Rumble 'will attempt to notify you before we disclose your Personal Information,' whereas the revised language states the company 'may attempt to notify you.' This shifts the provision from an asserted commitment to attempt notification toward a discretionary authorization to do so when permitted by law. Under the revised terms, notification attempts are now framed as optional rather than intended.
View change record →Under this clause, user data including viewing history, identifiers, and device information may be shared with advertising and analytics third parties; California residents have the right to opt out of the sale or sharing of personal information for cross-context behavioral advertising purposes.
How other platforms handle this
We will also provide an individual opt-out choice, or opt-in for sensitive data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected.
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
"We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work. We may also share or disclose your information with advertising partners and analytics providers to help us deliver relevant advertisements and understand how our services are used.Excerpt from Rumble's Privacy Policy
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This provision establishes Rumble's authority to transfer personal information including behavioral and viewing data to third-party advertising and analytics entities, which is directly relevant to CCPA opt-out rights, GDPR data sharing obligations, and FTC oversight of targeted advertising practices.
Under this clause, user data including viewing history, identifiers, and device information may be shared with advertising and analytics third parties; California residents have the right to opt out of the sale or sharing of personal information for cross-context behavioral advertising purposes.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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