This analysis describes what Rumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy expands the categories of personal data Rumble collects and uses. The policy now explicitly authorizes collection of universal identifiers and sensitive personal information such as political opinions when providing personalized advertising. Automatically collected information may now be combined in ways that identify individuals and is treated as personal information under applicable law. The policy also clarifies that Rumble may disclose personal information 'as we otherwise notify you' beyond the specific circumstances previously listed. You can review the full updated policy at the end of this document to understand how your data may be used for advertising purposes.
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We will retain your Data for as long as necessary: (i) to achieve the purposes as set out in this Policy; (ii) as required by applicable laws and regulations, including any mandated retention periods...
We store other personal data for as long as necessary to carry out the purposes for which we originally collected it and for other business purposes explained in this Privacy Policy.
We will only retain your information for as long as necessary to fulfill the purposes for which it was originally collected.
"We may retain your Personal Information for as long as reasonably necessary for the purposes for which it was originally collected, and the purposes outlined in this Privacy Policy.Excerpt from Rumble's Privacy Policy
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The clause states: “We may retain your Personal Information for as long as reasonably necessary for the purposes for which it was originally collected, and the purposes outlined in this Privacy Policy.”
ConductAtlas has identified this type of provision across 267 platforms. See the full comparison.
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