Rumble updated its privacy policy to expand the scope of services covered, add new data collection categories, and clarify disclosure practices. The policy now explicitly covers Rumble USA Inc., the Rumble Advertising Center, and connected device platforms. The updated terms add collection of 'universal identifiers' to automatically collected information, introduce collection of sensitive personal information such as political opinions for personalized advertising, and clarify that automatically collected information may be combined to identify individuals. The policy also expands permitted uses to include providing personalized advertising and modifies disclosure language to state Rumble will disclose personal information 'as we otherwise notify you' in addition to existing circumstances.
Consumers: Rumble now collects unique device or account identifiers that can track you across services.
Consumers: Rumble may collect and use information about your political views to show you targeted ads.
Consumers: Data that was previously treated as anonymous may now be combined with other data to identify you.
The updated policy expands the categories of personal data Rumble collects and uses. The policy now explicitly authorizes collection of universal identifiers and sensitive personal information such as political opinions when providing personalized advertising. Automatically collected information may now be combined in ways that identify individuals and is treated as personal information under applicable law. The policy also clarifies that Rumble may disclose personal information 'as we otherwise notify you' beyond the specific circumstances previously listed. You can review the full updated policy at the end of this document to understand how your data may be used for advertising purposes.
→ Review the updated privacy policy to understand how universal identifiers and sensitive personal information are collected and used for advertising.
→ Check your account settings to determine whether opt-out or preference controls are available for personalized advertising based on sensitive data.
Policy now explicitly includes universal identifiers in automatically collected information, enabling cross-platform tracking.
Policy authorizes collection of sensitive personal information such as political opinions when providing personalized advertising.
Automatically collected information may be combined to identify individuals and is treated as personal information under applicable law.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
Wording edits to this record that do not change what it claims. Changes to a claim are published as corrections.
Rumble expanded its privacy policy scope to cover additional corporate entities (Rumble USA Inc.), platforms (connected devices, Rumble Advertising Center), and data collection practices. The policy now explicitly authorizes collection of universal identifiers and sensitive …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-X-002896.
Rumble updated its privacy policy contact information, changing the email address from a specific address (legal@rumble.com) to a generic placeholder …
Rumble revised its advertising definitions and Premium Subscription terms. The updated language removes the definition of 'licensing revenue stream' and …
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