Rumble · Rumble Privacy Policy · View original document ↗

Use of Data for Personalized Advertising

High severity High confidence Explicitdocumentlanguage Common · 279 of 352 platforms
Share 𝕏 Share in Share 🔒 PDF
Monitor governance changes for Rumble Create a free account to receive the weekly governance digest and monitor one platform for governance changes.
Create free account No credit card required.

This analysis describes what Rumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Personal Information is not used solely for account management or service delivery but also to drive advertising targeting, confirming a commercial use of user data.

Interpretive note: The excerpt appears to contain a minor typographical omission ('provide' without 'to' before it), but the meaning is unambiguous in context.

Recent Activity

This document changed recently

Medium Jun 9, 2026

The updated policy modifies the language governing notification of Personal Information disclosure. The prior version stated that Rumble 'will attempt to notify you before we disclose your Personal Information,' whereas the revised language states the company 'may attempt to notify you.' This shifts the provision from an asserted commitment to attempt notification toward a discretionary authorization to do so when permitted by law. Under the revised terms, notification attempts are now framed as optional rather than intended.

View change record →

Consumer impact (what this means for users)

Readers' Personal Information is used by Rumble to personalize both the content and the advertisements they are shown.

How other platforms handle this

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

Square Medium

we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.

ZipRecruiter Medium

We will only use your Personal Data to provide services directly to you...and/or to provide services to you on behalf of our clients...except as otherwise described in this Privacy Policy or with your consent.

See all platforms with this clause type →

Monitoring

Rumble has changed this document before.

Receive same-day alerts, structured change summaries, and monitoring for up to 25 platforms.

Get Monitor Or create a free account →
▸ View Original Clause Language DOCUMENT RECORD
"
We use your Personal Information provide you with content and advertising that may be relevant to you.

— Excerpt from Rumble's Rumble Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
COPPA
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Rumble Privacy Policy
Entity
Rumble
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-059100
Document ID
CA-D-00730
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
fe8eff3254236fa436d0e90b050dd1236cb8ce6ae2f767437e01f292aa163c12
Analysis generated
July 9, 2026 09:55 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Rumble
Document: Rumble Privacy Policy
Record ID: CA-P-059100
Captured: 2026-07-09 09:55:19 UTC
SHA-256: fe8eff3254236fa4…
URL: https://conductatlas.com/platform/rumble/rumble-privacy-policy/provision/CA-P-059100/use-of-data-for-personalized-advertising/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

Related Analysis

Compliance Governance Intelligence

Need to monitor specific governance provisions?

Compliance includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.

Arbitration clauses AI governance Data rights Indemnification Retention policies
Get Compliance

Or start with Monitor →

Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Rumble's Use of Data for Personalized Advertising clause do?

Personal Information is not used solely for account management or service delivery but also to drive advertising targeting, confirming a commercial use of user data.

How does this clause affect you?

Readers' Personal Information is used by Rumble to personalize both the content and the advertisements they are shown.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with Rumble?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Rumble.