This analysis describes what Rumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Personal Information is not used solely for account management or service delivery but also to drive advertising targeting, confirming a commercial use of user data.
Interpretive note: The excerpt appears to contain a minor typographical omission ('provide' without 'to' before it), but the meaning is unambiguous in context.
The updated policy expands the categories of personal data Rumble collects and uses. The policy now explicitly authorizes collection of universal identifiers and sensitive personal information such as political opinions when providing personalized advertising. Automatically collected information may now be combined in ways that identify individuals and is treated as personal information under applicable law. The policy also clarifies that Rumble may disclose personal information 'as we otherwise notify you' beyond the specific circumstances previously listed. You can review the full updated policy at the end of this document to understand how your data may be used for advertising purposes.
View change record →Readers' Personal Information is used by Rumble to personalize both the content and the advertisements they are shown.
How other platforms handle this
Zoom may obtain and aggregate technical and other data about your and your End Users use of the Services and Software on a de-identified or anonymized basis...and Zoom may use the Aggregated Anonymous Data in accordance with applicable Law...
Cloudflare...shall have the right to use Network Data for purposes of providing, maintaining, developing, and improving its Services.
We may use your personal information to analyze your usage of the Service, improve the Service, improve the rest of our business, help us understand user activity on the Service...
"We use your Personal Information provide you with content and advertising that may be relevant to you.Excerpt from Rumble's Privacy Policy
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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Personal Information is not used solely for account management or service delivery but also to drive advertising targeting, confirming a commercial use of user data.
Readers' Personal Information is used by Rumble to personalize both the content and the advertisements they are shown.
ConductAtlas has identified this type of provision across 272 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Rumble.