Roblox shares certain user data with advertising partners and analytics providers to deliver targeted advertisements and measure ad performance on the platform.
This analysis describes what Roblox's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational basis and scope for data sharing with external advertising partners, defining which data categories may be transferred and the stated purposes for such transfers within Roblox's advertising and measurement infrastructure.
The updated policy restricts personalized advertising based on age. Users under 18 will see only nonpersonalized ads on the platform, while users 18 and older may see personalized ads if they provide consent where required. The revised language also removes the previous statement that the platform collects personal information from under-13 accounts for advertising purposes, clarifying that such data is not used for marketing. Users 18 or older can control whether they see personalized ads through Roblox account settings.
View change record →The updated policy adds explicit language disclosing that Roblox collects persistent identifiers (IP addresses and unique device identifiers) from all users, including children, for purposes including account authentication, ad frequency capping, network communications, and security. The policy states Roblox implements technical, contractual, and other measures to ensure these identifiers are not used for purposes outside the listed scope. This represents a clarification and formalization of practices rather than a change to what data is collected, but it does establish contractual limits on how that data may be used. You can review the full updated Privacy Policy to understand which persistent identifiers are collected and the specific operational purposes for which they are retained.
View change record →The updated policy clarifies that parent email addresses constitute the only personal information collected from child accounts under COPPA, rather than listing persistent identifiers. The policy now states that personalized ads are not enabled until age 18, rather than leaving this ambiguous when a child turns 13. These clarifications affect how parents and children understand what data Roblox collects and when advertising becomes personalized; however, the underlying data practices do not appear to have changed operationally. The policy removed detailed descriptions of collection purposes (such as internal operations), which means parents now have less granular explanation of data uses, though stated practices remain.
View change record →User data including behavioral and device identifiers may be shared with advertising partners for targeted advertising purposes. Users aged 13 and older are subject to interest-based advertising, which can be adjusted in account privacy settings.
How other platforms handle this
We do not share your personal data with any third-party advertisers or ad networks for their advertising except for: (i) hashed or device identifiers (to the extent they are personal data in some countries), (ii) with your separate permission (e.g., in a lead generation form) or (iii) data already v...
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...
We may share your information with third-party partners, including advertising and analytics companies, to help us understand how you use our services and to show you more relevant ads. These third parties may use cookies, web beacons, and other tracking technologies to collect information about you...
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"Roblox may disclose information collected from or about you with third-party advertising companies and/or advertising measurement companies to select advertisements for you, or measure and improve advertising effectiveness. Data disclosed for this purpose includes: Contact identifiers, Characteristics or demographics, Device identifiers.— Excerpt from Roblox's Roblox Privacy and Cookie Policy
Third-party advertising data sharing implicates CCPA/CPRA 'sale' and 'sharing' provisions, requiring opt-out mechanisms for California residents. Under GDPR, this processing requires a valid legal basis, typically consent obtained via cookie consent mechanisms. Compliance teams should verify that consent signals are correctly passed to downstream ad tech vendors and that the advertising data sharing does not extend to child accounts.
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The clause establishes the operational basis and scope for data sharing with external advertising partners, defining which data categories may be transferred and the stated purposes for such transfers within Roblox's advertising and measurement infrastructure.
User data including behavioral and device identifiers may be shared with advertising partners for targeted advertising purposes. Users aged 13 and older are subject to interest-based advertising, which can be adjusted in account privacy settings.
ConductAtlas has identified this type of provision across 28 platforms. See the full comparison.
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