The policy establishes a three-tier advertising structure: users under 13 receive no personalized advertising; users aged 13-17 may receive some additional features but not personalized ads; personalized advertising is not enabled until age 18.
This analysis describes what Roblox's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes age-gated advertising eligibility thresholds that govern how the platform serves advertisements across its user base, creating distinct operational obligations for ad delivery systems and age verification processes. The provision's restriction of personalized advertising to users 18 and older sets a higher threshold than COPPA's 13-year floor and interacts with both COPPA and emerging state children's digital privacy laws.
The updated policy restricts personalized advertising based on age. Users under 18 will see only nonpersonalized ads on the platform, while users 18 and older may see personalized ads if they provide consent where required. The revised language also removes the previous statement that the platform collects personal information from under-13 accounts for advertising purposes, clarifying that such data is not used for marketing. Users 18 or older can control whether they see personalized ads through Roblox account settings.
View change record →The updated policy clarifies that parent email addresses constitute the only personal information collected from child accounts under COPPA, rather than listing persistent identifiers. The policy now states that personalized ads are not enabled until age 18, rather than leaving this ambiguous when a child turns 13. These clarifications affect how parents and children understand what data Roblox collects and when advertising becomes personalized; however, the underlying data practices do not appear to have changed operationally. The policy removed detailed descriptions of collection purposes (such as internal operations), which means parents now have less granular explanation of data uses, though stated practices remain.
View change record →Removal of explicit age-13 advertising permission provision suggests shift away from age-13 threshold for feature enablement, now consolidated into separate age 18+ personalized ads provision.
View full change record →Introduces automatic age-based feature gating with graduated privacy protections, deferring personalized advertising until age 18 rather than 13, representing stricter child privacy compliance.
View full change record →Under this provision, users under 13 have personalized advertising and certain alert features automatically disabled, and users under 18 are not eligible for personalized ads under the policy's stated terms. The agreement states that stronger privacy settings are applied automatically based on age at account creation.
How other platforms handle this
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"If you're under 13 years old, we'll automatically set your account to have stronger privacy settings. While in this privacy mode, some features like personalized advertising and alerts are disabled. When you turn 13, you will be able to enable additional features that are more appropriate for users ages 13 and up (though we won't personalize ads until you're 18).Excerpt from Roblox's Privacy and Cookie Policy
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This provision establishes age-gated advertising eligibility thresholds that govern how the platform serves advertisements across its user base, creating distinct operational obligations for ad delivery systems and age verification processes. The provision's restriction of personalized advertising to users 18 and older sets a higher threshold than COPPA's 13-year floor and interacts with both COPPA and emerging state children's digital privacy …
Under this provision, users under 13 have personalized advertising and certain alert features automatically disabled, and users under 18 are not eligible for personalized ads under the policy's stated terms. The agreement states that stronger privacy settings are applied automatically based on age at account creation.
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