Roblox uses your behavioral data and works with advertising partners who use cookies, pixels, and SDKs to serve you targeted ads based on your activity on Roblox and other websites. Users above the applicable age threshold are subject to this cross-context behavioral advertising.
This analysis describes what Roblox's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes third-party advertising partners to collect your behavioral and activity data across platforms using tracking technologies, which under California law constitutes 'sharing' personal information and triggers opt-out rights.
The updated policy restricts personalized advertising based on age. Users under 18 will see only nonpersonalized ads on the platform, while users 18 and older may see personalized ads if they provide consent where required. The revised language also removes the previous statement that the platform collects personal information from under-13 accounts for advertising purposes, clarifying that such data is not used for marketing. Users 18 or older can control whether they see personalized ads through Roblox account settings.
View change record →The updated policy clarifies that parent email addresses constitute the only personal information collected from child accounts under COPPA, rather than listing persistent identifiers. The policy now states that personalized ads are not enabled until age 18, rather than leaving this ambiguous when a child turns 13. These clarifications affect how parents and children understand what data Roblox collects and when advertising becomes personalized; however, the underlying data practices do not appear to have changed operationally. The policy removed detailed descriptions of collection purposes (such as internal operations), which means parents now have less granular explanation of data uses, though stated practices remain.
View change record →Removal reflects shift away from broad third-party behavioral targeting disclosure, likely replaced by more restrictive age-tiered advertising policies that prohibit such practices for minors.
View full change record →Previous version had only high-level mention of 'Third-Party Advertising Data Sharing' with no excerpt; current version adds detailed explanation of behavioral advertising mechanisms, partner tracking technologies, and cross-context data collection methods.
View full change record →Adult and teen users on Roblox may have their in-platform behavioral data and identifiers shared with advertising and analytics partners for targeted advertising; California residents have the right to opt out of this sharing under CCPA/CPRA.
How other platforms handle this
We will also provide an individual opt-out choice, or opt-in for sensitive data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected.
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
"We may use the personal information we collect to provide you with targeted advertisements or marketing communications we believe may be of interest to you. We work with third-party advertising partners, including advertising networks, to display ads on our platform and other sites. These partners may use cookies, pixels, SDKs, and similar tracking technologies to collect information about your activities on our services and other websites to provide you targeted advertising based on your interests. We do not engage in cross-context behavioral advertising for users we know to be under the applicable age threshold.Excerpt from Roblox's Privacy and Cookie Policy
(1) REGULATORY LANDSCAPE: This provision engages the CCPA and CPRA, which define 'sharing' personal information for cross-context behavioral advertising as a regulated activity requiring opt-out rights; the California Privacy Protection Agency (CPPA) and California Attorney …
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
This provision authorizes third-party advertising partners to collect your behavioral and activity data across platforms using tracking technologies, which under California law constitutes 'sharing' personal information and triggers opt-out rights.
Adult and teen users on Roblox may have their in-platform behavioral data and identifiers shared with advertising and analytics partners for targeted advertising; California residents have the right to opt out of this sharing under CCPA/CPRA.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Roblox.