Roblox states it requires parental consent before collecting personal information from children under 13, and does not serve behavioral advertising to this age group. Parents can contact Roblox to request deletion of their child's data.
This analysis describes what Roblox's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision governs how Roblox handles data for its youngest users and establishes the parental consent and deletion rights that apply under US federal law for children under 13.
The updated policy restricts personalized advertising based on age. Users under 18 will see only nonpersonalized ads on the platform, while users 18 and older may see personalized ads if they provide consent where required. The revised language also removes the previous statement that the platform collects personal information from under-13 accounts for advertising purposes, clarifying that such data is not used for marketing. Users 18 or older can control whether they see personalized ads through Roblox account settings.
View change record →The updated policy clarifies that parent email addresses constitute the only personal information collected from child accounts under COPPA, rather than listing persistent identifiers. The policy now states that personalized ads are not enabled until age 18, rather than leaving this ambiguous when a child turns 13. These clarifications affect how parents and children understand what data Roblox collects and when advertising becomes personalized; however, the underlying data practices do not appear to have changed operationally. The policy removed detailed descriptions of collection purposes (such as internal operations), which means parents now have less granular explanation of data uses, though stated practices remain.
View change record →Shifted from parental consent framework to data minimization-first approach with automatic deletion or account protections for excess data collection rather than requiring parental intervention.
View full change record →Previous version had no excerpt; current version now provides specific details on parental consent requirements, contact procedures, behavioral advertising restrictions for children, and data collection limitations.
View full change record →Parents of children under 13 who use Roblox have the right to review, correct, or request deletion of their child's personal information by contacting privacy@roblox.com; the policy also states that behavioral advertising is not served to this age group.
How other platforms handle this
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
You can contact us in order to (1) update or correct your personally identifiable information, (2) change your preferences with respect to communications and other information you receive from us, or (3) delete the personally identifiable information maintained about you...
Access information about you consistent with legal requirements. In addition, you may have the right in some cases to receive or have your electronic information transferred to another party.
"We do not knowingly collect personal information from children under 13 without first obtaining verifiable parental consent. If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us at privacy@roblox.com. We will take steps to remove such information from our systems. For children under 13, we do not allow behavioral advertising and we limit the types of data we collect.Excerpt from Roblox's Privacy and Cookie Policy
(1) REGULATORY LANDSCAPE: This provision directly engages COPPA (15 U.S.C.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
This provision governs how Roblox handles data for its youngest users and establishes the parental consent and deletion rights that apply under US federal law for children under 13.
Parents of children under 13 who use Roblox have the right to review, correct, or request deletion of their child's personal information by contacting privacy@roblox.com; the policy also states that behavioral advertising is not served to this age group.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Roblox.