The policy discloses that for users who joined after October 14, 2021, Ro may share email addresses and other customer information with third-party advertising networks for targeted advertising across the internet, and may provide customer information to service providers for cookie-matching to deliver ads on other websites and apps.
This analysis describes what Ro's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a date-conditioned data sharing practice that may constitute a sale or share of personal information under applicable state privacy laws. The disclosure of email addresses to advertising networks for identity-based cross-site targeting is a material data sharing practice that may require opt-out mechanisms under state consumer privacy law.
The updated policy establishes that Ro has enabled contractual settings with certain advertising partners that restrict those partners' use of data to service provision only, meaning those partners may not use the information for their own advertising or profiling purposes. The policy also expands the list of states where Ro does not sell sensitive personal information for tailored advertising, adding New Jersey, New Hampshire, Nebraska, Iowa, and Delaware. For residents of the newly added states and others covered by partner settings, default restrictions on data use may apply even without an explicit opt-out. You can manage advertising preferences through the policy's stated opt-out mechanisms, including the 'Your Privacy Choices' page and Global Privacy Control signals.
View change record →Under these terms, if you joined Ro after October 14, 2021, your email address and customer information may be shared with advertising networks and used to identify and target you with ads on other websites and applications. This practice is subject to opt-out via ro.co/do-not-sell/ for residents of applicable states.
Cross-platform context
See how other platforms handle Third-Party Advertising Network Data Sharing and similar clauses.
Compare across platforms →"If you began using the Services after October 14th, 2021, we may also disclose customer information such as your email address with third-party advertising networks that use such information to better target advertising to you regarding Ro products and services, as well as other products and services, as you browse the internet. We sometimes provide our customer information (such as email addresses) to service providers, who may 'match' this information in de-identified form to cookies (or mobile ad identifiers) and other proprietary IDs, in order to provide you with more relevant ads when you visit other websites and mobile applications.Excerpt from Ro's Privacy Policy
REGULATORY LANDSCAPE: This provision engages the CCPA and CPRA definitions of sale and sharing of personal information, as well as equivalent definitions in Texas, Colorado, Connecticut, and other state privacy laws.
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This provision establishes a date-conditioned data sharing practice that may constitute a sale or share of personal information under applicable state privacy laws. The disclosure of email addresses to advertising networks for identity-based cross-site targeting is a material data sharing practice that may require opt-out mechanisms under state consumer privacy law.
Under these terms, if you joined Ro after October 14, 2021, your email address and customer information may be shared with advertising networks and used to identify and target you with ads on other websites and applications. This practice is subject to opt-out via ro.co/do-not-sell/ for residents of applicable states.
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