The policy discloses that Ro may use sensitive personal information including health treatment history, sexual orientation, and information about sex life to deliver targeted advertising, and that users have the right to opt out of this use by visiting the 'Your Privacy Choices' page.
This analysis describes what Ro's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes processing of health and sexual orientation data for advertising purposes, which may require opt-in consent rather than opt-out under certain state privacy laws including CPRA. The policy explicitly acknowledges that Ro does not use sensitive personal information for tailored advertising in Maryland, Washington, or Nevada, indicating that applicable law in those states constrains this practice.
Interpretive note: Whether the opt-out framework satisfies applicable state law opt-in requirements for sensitive data depends on jurisdictional enforcement interpretation, particularly under CPRA and analogous state statutes.
The updated policy establishes that Ro has enabled contractual settings with certain advertising partners that restrict those partners' use of data to service provision only, meaning those partners may not use the information for their own advertising or profiling purposes. The policy also expands the list of states where Ro does not sell sensitive personal information for tailored advertising, adding New Jersey, New Hampshire, Nebraska, Iowa, and Delaware. For residents of the newly added states and others covered by partner settings, default restrictions on data use may apply even without an explicit opt-out. You can manage advertising preferences through the policy's stated opt-out mechanisms, including the 'Your Privacy Choices' page and Global Privacy Control signals.
View change record →Under these terms, information about treatments you have requested or received, your sexual orientation, and related health information may be used to deliver targeted advertising to you and shared with Ro's advertising partners, unless you opt out via ro.co/do-not-sell/ or the Global Privacy Control. The agreement states that opting out means advertising may still be shown but will not be targeted based on this sensitive information.
Cross-platform context
See how other platforms handle Sensitive Health Data Used for Targeted Advertising and similar clauses.
Compare across platforms →"To provide you with more relevant online advertising regarding Ro's products and services, as described immediately above, we may use information about the treatments you have requested or received and similar information. This may include the processing of information that is considered 'sensitive data' or 'sensitive personal information' under applicable laws, such as health information and information about sex life and sexual orientation (collectively referred to herein as 'sensitive data'). You have a right to limit or opt out of our use of sensitive data for purposes other than to provide the services or goods you request or as otherwise permitted by law, including our and our partner's processing of sensitive data for tailored advertising purposes.Excerpt from Ro's Privacy Policy
REGULATORY LANDSCAPE: This provision implicates the California Consumer Privacy Act as amended by CPRA, which requires opt-in consent for use of sensitive personal information beyond defined permitted purposes; the Texas Data Privacy and Security Act …
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This provision authorizes processing of health and sexual orientation data for advertising purposes, which may require opt-in consent rather than opt-out under certain state privacy laws including CPRA. The policy explicitly acknowledges that Ro does not use sensitive personal information for tailored advertising in Maryland, Washington, or Nevada, indicating that applicable law in those states constrains this practice.
Under these terms, information about treatments you have requested or received, your sexual orientation, and related health information may be used to deliver targeted advertising to you and shared with Ro's advertising partners, unless you opt out via ro.co/do-not-sell/ or the Global Privacy Control. The agreement states that opting out means advertising may still be shown but will not be …
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