This analysis describes what Progressive's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational framework for Progressive's use of persistent and passive tracking mechanisms to generate behavioral and technical data sets. The authorization permits both first-party analytics collection and activity monitoring that supports targeted advertising functions.
Users of Progressive's website and apps are subject to automatic collection of browsing activity and device identifiers through tracking technologies. The terms authorize use of this collected data for personalization and advertising purposes without requiring affirmative user action for each collection event.
How other platforms handle this
Cookies are small data files that are commonly stored on your device when you access websites and online services. The text in a cookie contains a string of numbers and letters that may uniquely identify a device and can contain other information as well. This allows the web server to recognize your...
We and our third-party partners may use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and apps, including your browsing activity, device type, IP address, and referring URLs. We use this information to personalize your experien...
We, or our service providers, and other companies we work with may deploy and use cookies, web beacons, local shared objects and other tracking technologies for the following purposes: fraud prevention and monitoring our advertising and marketing campaign performance. Some of these tracking tools ma...
Monitoring
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"We use cookies, web beacons, pixel tags, and similar technologies to collect information about your use of our website and apps, including your browsing behavior, device information, and IP address. This information is used to improve our website, personalize your experience, and for advertising purposes.— Excerpt from Progressive's Progressive Privacy Policy
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
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This provision establishes the operational framework for Progressive's use of persistent and passive tracking mechanisms to generate behavioral and technical data sets. The authorization permits both first-party analytics collection and activity monitoring that supports targeted advertising functions.
Users of Progressive's website and apps are subject to automatic collection of browsing activity and device identifiers through tracking technologies. The terms authorize use of this collected data for personalization and advertising purposes without requiring affirmative user action for each collection event.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Progressive.