Plaid · Plaid Terms of Use · View original document ↗

Marketing to End Users Only with Express Consent

High severity High confidence Explicitdocumentlanguage Common · 145 of 352 platforms
Share 𝕏 Share in Share 🔒 PDF
Monitor governance changes for Plaid Create a free account to receive the weekly governance digest and monitor one platform for governance changes.
Create free account No credit card required.

This analysis describes what Plaid's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Express consent is required as a precondition for each individual End User before their data from Bank Intelligence products can be used for marketing, preventing broad or inferred consent.

Consumer impact (what this means for users)

The Client is prohibited from marketing or advertising to an End User using Bank Intelligence or Plaid Data Partner Output unless that End User has expressly consented.

How other platforms handle this

Skillshare Medium

If you are located in the European Union, we will not send promotional emails without your consent.

Roblox Medium

Users 18 years old and older will see personalized ads on Roblox (with consent, where required).

Peloton Medium

We may use your information for targeted advertising if: Your cookie preferences...allow us to. You've opted in to receive marketing communications from us.

See all platforms with this clause type →

Monitoring

Plaid has changed this document before.

Receive same-day alerts, structured change summaries, and monitoring for up to 25 platforms.

Get Monitor Or create a free account →
▸ View Original Clause Language DOCUMENT RECORD
"
marketing and advertising products and services to End Users based on Plaid's data partner-facing "Bank Intelligence" products and its resultant Plaid Data Partner Output solely in accordance with the applicable End User's express consent

— Excerpt from Plaid's Plaid Terms of Use

Provision details

Document information
Document
Plaid Terms of Use
Entity
Plaid
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
July 9, 2026
Record ID
CA-P-051421
Document ID
CA-D-00535
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
2006d877246911ea379a3d599b975329c6447dc8589ccfc9af08c845682de666
Analysis generated
May 7, 2026 09:31 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Plaid
Document: Plaid Terms of Use
Record ID: CA-P-051421
Captured: 2026-05-07 09:31:54 UTC
SHA-256: 2006d877246911ea…
URL: https://conductatlas.com/platform/plaid/plaid-terms-of-use/provision/CA-P-051421/marketing-to-end-users-only-with-express-consent/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

Compliance Governance Intelligence

Need to monitor specific governance provisions?

Compliance includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.

Arbitration clauses AI governance Data rights Indemnification Retention policies
Get Compliance

Or start with Monitor →

Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Plaid's Marketing to End Users Only with Express Consent clause do?

Express consent is required as a precondition for each individual End User before their data from Bank Intelligence products can be used for marketing, preventing broad or inferred consent.

How does this clause affect you?

The Client is prohibited from marketing or advertising to an End User using Bank Intelligence or Plaid Data Partner Output unless that End User has expressly consented.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 145 platforms. See the full comparison.

Is ConductAtlas affiliated with Plaid?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Plaid.