Provision record
Plaid · Plaid Terms of Use · View original document ↗

Marketing to End Users Only with Express Consent

High confidence Common · 140 of 343 platforms

Key Facts · in the document’s own words

How must marketing and advertising to End Users based on Plaid's Bank Intelligence products be conducted?
“marketing and advertising products and services to End Users based on Plaid's data partner-facing "Bank Intelligence" products and its resultant Plaid Data Partner Output solely in accordance with the applicable End User's express consent”
Version CA-V-001194, captured May 5, 2026 · live source ↗
Our reading, not the document’s words
Plaid requires that marketing and advertising to End Users based on Plaid's Bank Intelligence products and resultant Plaid Data Partner Output be conducted solely in accordance with the applicable End User's express consent.
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This analysis describes what Plaid's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Generated by a model from the captured document; not read by a person

Express consent is required as a precondition for each individual End User before their data from Bank Intelligence products can be used for marketing, preventing broad or inferred consent.

Consumer impact (what this means for users)

Generated by a model from the captured document; not read by a person

The Client is prohibited from marketing or advertising to an End User using Bank Intelligence or Plaid Data Partner Output unless that End User has expressly consented.

How other platforms handle this

Peloton

We may use your information for targeted advertising if: Your cookie preferences...allow us to. You've opted in to receive marketing communications from us.

Skillshare

If you are located in the European Union, we will not send promotional emails without your consent.

Binance.US

If you are under the age of 18 years old and are invited to use the Chat service, you must not use the Chat service and you must leave the Site.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
marketing and advertising products and services to End Users based on Plaid's data partner-facing "Bank Intelligence" products and its resultant Plaid Data Partner Output solely in accordance with the applicable End User's express consent

Excerpt from Plaid's Terms of Use

Provision details

Document information
Document
Plaid Terms of Use
Entity
Plaid
Date stated by the document
Jan. 19, 2024
As printed in Plaid’s text (version CA-V-001194), not a ConductAtlas date.
Tracking information
First captured by ConductAtlas
May 5, 2026
Text quoted from version
CA-V-001194, captured May 5, 2026
Record ID
CA-P-051421
Document ID
CA-D-000535
Evidence Provenance
Source URL
Wayback Machine
Extracted-text SHA-256 (version CA-V-001194)
0f3fed52e21f302718fe183e6a2f9d49296f90d08c68b9311af91b63f315a12b
Analysis generated
May 7, 2026 09:31 UTC
Methodology
Evidence
✓ Excerpt found in version CA-V-001194, captured May 5, 2026 (checked Oct. 5, 2026)
Citation Record
Entity: Plaid
Document: Plaid Terms of Use
Record ID: CA-P-051421
Version: CA-V-001194
Captured: 2026-05-05 05:43:54 UTC
SHA-256: 0f3fed52e21f3027…
URL: https://conductatlas.com/platform/plaid/plaid-terms-of-use/provision/CA-P-051421/marketing-to-end-users-only-with-express-consent/
Accessed: Nov. 1, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Categories

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Frequently Asked Questions

What does Plaid's Marketing to End Users Only with Express Consent clause do?

Express consent is required as a precondition for each individual End User before their data from Bank Intelligence products can be used for marketing, preventing broad or inferred consent.

How does this clause affect you?

The Client is prohibited from marketing or advertising to an End User using Bank Intelligence or Plaid Data Partner Output unless that End User has expressly consented.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 140 platforms. See the full comparison.

Is ConductAtlas affiliated with Plaid?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Plaid.