Provision record
Plaid · Plaid Terms of Use · View original document ↗

Marketing to End Users Only with Express Consent

High severity High confidence Explicit document language Common · 147 of 352 platforms

Key Facts

How must marketing and advertising to End Users based on Plaid's Bank Intelligence products be conducted?
Plaid requires that marketing and advertising to End Users based on Plaid's Bank Intelligence products and resultant Plaid Data Partner Output be conducted solely in accordance with the applicable End User's express consent.
Must marketing and advertising to End Users based on Plaid's Bank Intelligence products be conducted solely in accordance with the applicable End User's express consent?
Plaid requires that marketing and advertising to End Users based on Plaid's Bank Intelligence products and resultant Plaid Data Partner Output be conducted solely in accordance with the applicable End User's express consent.
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This analysis describes what Plaid's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Express consent is required as a precondition for each individual End User before their data from Bank Intelligence products can be used for marketing, preventing broad or inferred consent.

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 370 other provisions on other platforms.

Consumer impact (what this means for users)

The Client is prohibited from marketing or advertising to an End User using Bank Intelligence or Plaid Data Partner Output unless that End User has expressly consented.

How other platforms handle this

Skillshare Medium

If you are located in the European Union, we will not send promotional emails without your consent.

Roblox Medium

Users 18 years old and older will see personalized ads on Roblox (with consent, where required).

Peloton Medium

We may use your information for targeted advertising if: Your cookie preferences...allow us to. You've opted in to receive marketing communications from us.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
marketing and advertising products and services to End Users based on Plaid's data partner-facing "Bank Intelligence" products and its resultant Plaid Data Partner Output solely in accordance with the applicable End User's express consent

Excerpt from Plaid's Terms of Use

Provision details

Document information
Document
Plaid Terms of Use
Entity
Plaid
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
July 9, 2026
Record ID
CA-P-051421
Document ID
CA-D-00535
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
2006d877246911ea379a3d599b975329c6447dc8589ccfc9af08c845682de666
Analysis generated
May 7, 2026 09:31 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Plaid
Document: Plaid Terms of Use
Record ID: CA-P-051421
Captured: 2026-05-07 09:31:54 UTC
SHA-256: 2006d877246911ea…
URL: https://conductatlas.com/platform/plaid/plaid-terms-of-use/provision/CA-P-051421/marketing-to-end-users-only-with-express-consent/
Accessed: Aug. 18, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Plaid's Marketing to End Users Only with Express Consent clause do?

Express consent is required as a precondition for each individual End User before their data from Bank Intelligence products can be used for marketing, preventing broad or inferred consent.

How does this clause affect you?

The Client is prohibited from marketing or advertising to an End User using Bank Intelligence or Plaid Data Partner Output unless that End User has expressly consented.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 147 platforms. See the full comparison.

Is ConductAtlas affiliated with Plaid?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Plaid.