The agreement requires clients to participate in Plaid-requested marketing activities including case studies, authorizes Plaid to identify the client publicly as a Plaid customer, and permits Plaid to use the client's name, logo, URL, testimonials, and use case in marketing and conference materials, subject to a takedown right upon client request.
This analysis describes what Plaid's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes an active marketing participation obligation for clients and grants Plaid a broad license to use client identity materials and feedback in public-facing commercial contexts. The takedown right operates prospectively and does not require removal of existing materials.
Under this clause, clients are obligated to participate in Plaid-requested case studies and agree that Plaid may use their name, logo, testimonials, and use case in marketing materials. Clients may request that Plaid stop future use, but existing materials in which client identity has already been incorporated are not subject to removal.
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Compare across platforms →"During the term of these Terms, (a) Client agrees to participate in case studies and other similar marketing efforts reasonably requested by Plaid; (b) Plaid may disclose that Client is a Plaid customer to third parties; and (c) Plaid may include on and in Plaid's website, case studies, marketing materials, and conference presentations and other speaking opportunities, Client's testimonials and other feedback regarding the Services, name, website URL, use case, and logo and other marks. Upon request from Client, Plaid will promptly stop making the disclosure and use described in the foregoing sentence except to the extent already included in any then-existing materials.Excerpt from Plaid's Terms of Use
REGULATORY LANDSCAPE: The marketing use authorization in this clause engages trademark law with respect to use of client logos and marks.
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This provision establishes an active marketing participation obligation for clients and grants Plaid a broad license to use client identity materials and feedback in public-facing commercial contexts. The takedown right operates prospectively and does not require removal of existing materials.
Under this clause, clients are obligated to participate in Plaid-requested case studies and agree that Plaid may use their name, logo, testimonials, and use case in marketing materials. Clients may request that Plaid stop future use, but existing materials in which client identity has already been incorporated are not subject to removal.
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