Pinterest does not collect data from children under 13, and applies stricter advertising restrictions to teenagers aged 13–17, including prohibiting targeted advertising based on their browsing activity.
Children under 13 are prohibited from using Pinterest and their data should not be collected; teenagers aged 13–17 are subject to reduced ad targeting, but Pinterest still collects data from teen users for platform operation purposes.
Cross-platform context
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Compare across platforms →Protections for minors are a key regulatory priority, and parents should know Pinterest restricts ad targeting for teens but continues to collect some data from users aged 13 and over.
REGULATORY FRAMEWORK: This provision implicates COPPA (15 U.S.C. §6501 et seq., 16 CFR Part 312), which prohibits collection of personal information from children under 13 without verifiable parental consent, enforced by the FTC. GDPR Art. 8 sets the age of digital consent at 16 (or lower with member state adjustment, minimum 13), and requires verifiable parental consent for children. The UK Age Appropriate Design Code (Children's Code) imposes privacy-by-default obligations for services likely accessed by under-18s. The California Age-Appropriate Design Code Act (AB 2273) applies to businesses likely to be accessed by children in California. COPPA enforcement authority rests with the FTC; state AGs may also enforce.
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