What can I do about this clause?

{'method': 'WEB_FORM', 'recipient': 'https://help.pinterest.com/en/article/edit-your-privacy-and-data-settings', 'difficulty': 'MODERATE', 'action_type': 'DELETE_DATA', 'instructions': "Submit a data deletion request via Pinterest's privacy settings or the privacy request portal. Navigate to Settings > Privacy and Data > Request Data Deletion to remove your content from Pinterest's systems, which may limit its use in AI training.", 'deadline_days': None, 'deadline_hours': None}

Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'The FTC has jurisdiction over deceptive or unfair practices in AI data use under FTC Act Section 5, and has signalled active enforcement interest in commercial AI training on consumer data.', 'complaint_url': 'https://reportfraud.ftc.gov/'}

What is the severity of this clause?

ConductAtlas classifies this AI and Machine Learning Training on User Content clause as high severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

AI and Machine Learning Training on User Content — Pinterest

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What it is

Pinterest may use photos, videos, and other content you upload or interact with to train its artificial intelligence and machine learning systems.

Consumer impact (what this means for users)

Content you pin, save, or upload to Pinterest — including personal photos and images — may be used to train Pinterest's AI and machine learning models, potentially beyond what users would reasonably expect when sharing content on the platform.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.

Delete Your Data

Submit a data deletion request via Pinterest's privacy settings or the privacy request portal. Navigate to Settings > Privacy and Data > Request Data Deletion to remove your content from Pinterest's systems, which may limit its use in AI training.

Cross-platform context

See how other platforms handle AI and Machine Learning Training on User Content and similar clauses.

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Why it matters (compliance & risk perspective)

Your personal content and interactions on Pinterest may be used to build AI systems without a standalone, specific opt-out mechanism, raising concerns about intellectual property, consent, and the scope of data use beyond the original purpose.

View original clause language

We use the information we collect to help train our AI/ML models and related technology that we use in connection with our products and services, such as computer vision and search models that help you find pins and ideas you love.

Institutional analysis (Compliance & legal intelligence)

REGULATORY FRAMEWORK: This provision implicates GDPR Art. 6(1)(f) (legitimate interests) and Art. 22 (automated decision-making), as AI training on personal data requires a lawful basis and a legitimate interests assessment (LIA). The EU AI Act (Regulation 2024/1689, Arts. 10, 53) imposes transparency and data governance requirements on AI system training data. CCPA/CPRA §1798.121 restricts the use of sensitive personal information, and §1798.100 grants consumers the right to know how their data is used. Copyright law (17 U.S.C.) may also be implicated where copyrighted user content is used for AI training. The FTC and relevant state AGs have enforcement authority over deceptive AI data use representations.

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Applicable agencies

FTC

The FTC has jurisdiction over deceptive or unfair practices in AI data use under FTC Act Section 5, and has signalled active enforcement interest in commercial AI training on consumer data.
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Provision details

Document information

Document

Pinterest Privacy Policy

Entity

Document last updated

April 29, 2026

Tracking information

First tracked

April 27, 2026

Last verified

April 27, 2026

Record ID

CA-P-003363

Document ID

CA-D-00098

Evidence Provenance

Source URL

https://policy.pinterest.com/en/privacy-policy

Wayback Machine

View archived versions →

SHA-256

c1bbcbcc2602f2e5ebdf8f851d42a6a1a8fe73899b6fe40268e16ef95ffa88d1

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Pinterest | Document: Pinterest Privacy Policy | Record: CA-P-003363
Captured: 2026-04-27 12:16:26 UTC | SHA-256: c1bbcbcc2602f2e5…
URL: https://conductatlas.com/platform/pinterest/pinterest-privacy-policy/ai-and-machine-learning-training-on-user-content/
Accessed: May 2, 2026

Classification

Severity

High

AI and Machine Learning Training on User Content