Peacock · Peacock Privacy Policy · View original document ↗

Data Transfer in Merger or Acquisition

Medium severity High confidence Explicitdocumentlanguage Rare · 2 of 325 platforms
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Document Record

What it is

If NBCUniversal is sold, merges with another company, or goes through bankruptcy, your personal data may be transferred to the acquiring entity as part of that transaction.

This analysis describes what Peacock's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This clause means your data could end up controlled by a company with different privacy practices without requiring your consent, and the transfer may occur even during diligence before a deal is finalized.

Consumer impact (what this means for users)

In any future sale, merger, or reorganization involving NBCUniversal, your personal data including browsing history, biometric data, and health information may be transferred to a new entity whose privacy practices may differ from those described in this policy.

How other platforms handle this

Calm Medium

Where required by law, we provide adequate protection for the transfer of personal data in accordance with applicable law, such as by obtaining your consent, relying on the European Commission's adequacy decisions, or executing Standard Contractual Clauses. Where relevant, you may request a copy of ...

Skillshare Medium

In connection with any reorganization, restructuring, merger or sale, or other transfer of assets, we will transfer information, including personal information, provided that the receiving party agrees to respect your personal information in a manner that is consistent with our Privacy Policy.

Airtable Medium

We may transfer to and process your personal information in countries outside of the jurisdiction where you are located for the various purposes described above. When required by law, we will ensure that we rely on an appropriate legal mechanism for the transfer, such as your consent, standard contr...

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▸ View Original Clause Language DOCUMENT RECORD
"
Sale or transfer of all or part of our business or assets In the event that NBCUniversal or any of its brands is involved in a merger, acquisition, transfer of control, bankruptcy, reorganization or sale of assets, we may sell or transfer the information described in this Privacy Policy as part of that transaction or diligence associated with or in contemplation of such matters.

— Excerpt from Peacock's Peacock Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

REGULATORY LANDSCAPE: The FTC has scrutinized asset transfers of personal data in bankruptcy and acquisition contexts, including requiring that acquiring entities honor prior privacy representations. CCPA requires that personal data transferred in an acquisition be disclosed to consumers and that existing opt-outs be honored. GDPR may require a new legal basis for processing if data is transferred to an entity with materially different purposes. GOVERNANCE EXPOSURE: Low to Medium. This clause represents a standard industry provision, but its interaction with the breadth of data categories collected by NBCUniversal (including biometrics and health data) means that an acquisition could transfer unusually sensitive data sets to a new controller. The inclusion of diligence-stage transfers, where the deal may not ultimately close, is operationally notable. JURISDICTION FLAGS: California residents have the right under CCPA to know about material changes to data practices following an acquisition. GDPR Article 13 and 14 notice requirements may be triggered if the acquiring entity processes data for new purposes. EU data protection authorities may require notification depending on the nature and scale of the transfer. CONTRACT AND VENDOR IMPLICATIONS: Due diligence processes for potential acquirers should include a data inventory review covering the sensitive categories disclosed in this policy. Representations and warranties in transaction documents should address compliance with privacy commitments and any regulatory notifications required post-close. COMPLIANCE CONSIDERATIONS: Compliance teams should ensure that any future transaction triggers a review of whether existing user consent and notice obligations survive the transfer and whether updated privacy notices are required post-acquisition. The diligence-stage data sharing described in this clause warrants specific confidentiality protections in transaction documents.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has authority to enforce against deceptive or unfair data transfers in merger and acquisition contexts, including requiring acquirers to honor prior privacy commitments.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
COPPA
United States Federal
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Peacock Privacy Policy
Entity
Peacock
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 10, 2026
Record ID
CA-P-007986
Document ID
CA-D-00387
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
2cdc229ac08b3e081699897076910c614c6ae52dd1b1a617b092af586772d616
Analysis generated
May 7, 2026 15:46 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Peacock
Document: Peacock Privacy Policy
Record ID: CA-P-007986
Captured: 2026-05-07 15:46:16 UTC
SHA-256: 2cdc229ac08b3e08…
URL: https://conductatlas.com/platform/peacock/peacock-privacy-policy/data-transfer-in-merger-or-acquisition/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Peacock's Data Transfer in Merger or Acquisition clause do?

This clause means your data could end up controlled by a company with different privacy practices without requiring your consent, and the transfer may occur even during diligence before a deal is finalized.

How does this clause affect you?

In any future sale, merger, or reorganization involving NBCUniversal, your personal data including browsing history, biometric data, and health information may be transferred to a new entity whose privacy practices may differ from those described in this policy.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 2 platforms. See the full comparison.

Is ConductAtlas affiliated with Peacock?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Peacock.