The policy states that Oura may collect approximate or precise device location via GPS, Wi-Fi, or network ID for location-based features, only with user consent, and that users may withdraw consent at any time through device settings, with the consequence that certain features may no longer be accessible.
This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that precise location data may be collected via GPS and Wi-Fi triangulation for activity tracking purposes, conditioned on device-level consent. The policy notes that disabling location access may reduce service functionality, which compliance teams should evaluate in the context of whether this creates an effective barrier to consent withdrawal.
The updated policy explicitly discloses that Oura uses artificial intelligence and machine learning in the service, including an AI assistant called Oura Advisor that provides personalized wellness guidance based on information you submit or that Oura collects. The revised terms state that Oura may use AI and algorithmic analysis to suggest partner services and may use personal data to develop or refine AI-powered health features. The policy establishes that you retain choice about whether to engage with these AI features or share personal data with partner services when suggestions are offered.
View change record →Provision name changed from 'Location Data Processing and Consent' to 'Location Data Collection and Consent' but the excerpt text remains identical.
View full change record →Under this clause, Oura may process precise GPS location data while location-based features are active, based on consent granted through device permissions. Users can disable location data collection at any time through their device's location permission settings, though some service features may become unavailable as a result.
How other platforms handle this
To stop us collecting your location information, you can update your device settings, stop using the Service, or uninstall our mobile apps.
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
"If you access or use any of Oura's location-based services, such as by enabling GPS-based activity tracking through our Services, Oura may process the approximate or precise location of your device while the service is active. This data may be obtained via your device's service provider network ID, GPS, and/or Wi-Fi data. Oura does not process such location data without first obtaining your consent. You may disable such location processing at any time using your device's location permission settings. If you choose to disable access to location data, please note that certain Services, features, or functionalities may no longer be accessible.Excerpt from Oura's Privacy Policy
1) REGULATORY LANDSCAPE: Precise location data may qualify as sensitive personal information under CPRA, triggering additional opt-out and data minimization obligations.
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This provision establishes that precise location data may be collected via GPS and Wi-Fi triangulation for activity tracking purposes, conditioned on device-level consent. The policy notes that disabling location access may reduce service functionality, which compliance teams should evaluate in the context of whether this creates an effective barrier to consent withdrawal.
Under this clause, Oura may process precise GPS location data while location-based features are active, based on consent granted through device permissions. Users can disable location data collection at any time through their device's location permission settings, though some service features may become unavailable as a result.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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