Oura can collect your precise GPS location when you use location-based features, but only with your consent, and you can turn this off in your device settings at any time.
This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Precise location data combined with detailed health and biometric data creates a particularly sensitive data profile; users should be aware they can disable location tracking without losing core Oura functionality, though some features may be affected.
The updated policy explicitly discloses that Oura uses artificial intelligence and machine learning in the service, including an AI assistant called Oura Advisor that provides personalized wellness guidance based on information you submit or that Oura collects. The revised terms state that Oura may use AI and algorithmic analysis to suggest partner services and may use personal data to develop or refine AI-powered health features. The policy establishes that you retain choice about whether to engage with these AI features or share personal data with partner services when suggestions are offered.
View change record →Oura may collect precise GPS location data when location-based features are active, and while consent is required and can be withdrawn, disabling location access may limit certain services or features.
How other platforms handle this
to withdraw your consent to our processing of your data (where such processing is based on consent)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
To stop us collecting your location information, you can update your device settings, stop using the Service, or uninstall our mobile apps.
"If you access or use any of Oura's location-based services, such as by enabling GPS-based activity tracking through our Services, Oura may process the approximate or precise location of your device while the service is active. This data may be obtained via your device's service provider network ID, GPS, and/or Wi-Fi data. Oura does not process such location data without first obtaining your consent. You may disable such location processing at any time using your device's location permission settings. If you choose to disable access to location data, please note that certain Services, features, or functionalities may no longer be accessible.Excerpt from Oura's Privacy Policy
REGULATORY LANDSCAPE: Precise geolocation is classified as sensitive personal information under CCPA and CPRA, requiring opt-in consent from California residents.
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Precise location data combined with detailed health and biometric data creates a particularly sensitive data profile; users should be aware they can disable location tracking without losing core Oura functionality, though some features may be affected.
Oura may collect precise GPS location data when location-based features are active, and while consent is required and can be withdrawn, disabling location access may limit certain services or features.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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