This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Control over and legal responsibility for personal data shifts from Oura to the Data Recipient at the moment of sharing, which affects which entity the user must look to for data rights and protections.
The updated policy explicitly discloses that Oura uses artificial intelligence and machine learning in the service, including an AI assistant called Oura Advisor that provides personalized wellness guidance based on information you submit or that Oura collects. The revised terms state that Oura may use AI and algorithmic analysis to suggest partner services and may use personal data to develop or refine AI-powered health features. The policy establishes that you retain choice about whether to engage with these AI features or share personal data with partner services when suggestions are offered.
View change record →After your data is shared to the Oura Enterprise Platform, the Data Recipient — not Oura — controls and is responsible for your personal data.
How other platforms handle this
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
we may share data between our affiliates for the safety and security of our users and may take necessary actions if we believe you have violated these Terms, including banning you from our Services and/or our affiliates' services...
"Once your data is shared to Oura Enterprise Platform, the Data Recipient becomes the controller of your personal data. The Data Recipient is responsible for its use and processing of your personal data...Excerpt from Oura's Privacy Policy
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
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Control over and legal responsibility for personal data shifts from Oura to the Data Recipient at the moment of sharing, which affects which entity the user must look to for data rights and protections.
After your data is shared to the Oura Enterprise Platform, the Data Recipient — not Oura — controls and is responsible for your personal data.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
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