OpenSea · OpenSea Privacy Policy · View original document ↗

Third-Party Data Sharing for Analytics and Advertising

Medium severity Medium confidence Explicitdocumentlanguage Unique · 0 of 325 platforms
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Document Record

What it is

OpenSea shares your personal information with outside companies that help run analytics, advertising, and marketing on the platform.

This analysis describes what OpenSea's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Sharing personal data including wallet addresses and browsing behavior with advertising and analytics partners may constitute 'sharing' under CCPA and could support targeted advertising profiles built around your NFT activity.

Interpretive note: Whether specific advertising partner relationships qualify as 'sharing' under CCPA or as permissible service provider arrangements is a fact-specific determination that depends on contractual terms not publicly available.

Consumer impact (what this means for users)

Your browsing behavior, wallet address, and transaction data may be shared with third-party advertising and analytics companies, which can use this information to build profiles and serve targeted ads, including across other websites and platforms.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Email privacy@opensea.io to request opt-out of data sharing for targeted advertising purposes. California residents may also use the 'Do Not Sell or Share My Personal Information' link if available on the OpenSea website.

How other platforms handle this

Lime Medium

We may share your information with third-party advertising partners to provide you with targeted advertising. We also work with third-party analytics providers who help us understand how users interact with our Services. These third parties may use cookies, web beacons, and similar tracking technolo...

Zoom Medium

We work with third-party advertising partners to market our Products, and we share personal data with advertising networks and social media companies to serve ads. We also use analytics providers to help us understand how users interact with our Products.

Notion Medium

We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...

See all platforms with this clause type →

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▸ View Original Clause Language DOCUMENT RECORD
"
We may share your information with third-party vendors and service providers that perform services on our behalf, such as analytics, advertising, email delivery, hosting, customer service, and marketing. We may also share information with business partners with whom we jointly offer products or services.

— Excerpt from OpenSea's OpenSea Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

REGULATORY LANDSCAPE: This provision implicates CCPA's definition of 'sharing' for cross-context behavioral advertising, which triggers opt-out obligations under the California Privacy Rights Act (CPRA) amendments. GDPR Article 6 and Article 28 (processor agreements) are engaged for EEA users. The FTC Act's prohibition on unfair or deceptive practices applies to the adequacy of disclosures about third-party data sharing. The FTC is the primary federal enforcement authority. GOVERNANCE EXPOSURE: Medium. The breadth of the sharing provision, covering analytics, advertising, email delivery, and business partners, requires comprehensive data processing agreements with each category of recipient. The characterization of advertising partner data flows as 'service provider' versus 'third party' under CCPA is a material distinction that affects opt-out obligations and should be specifically reviewed. JURISDICTION FLAGS: California creates heightened exposure given CPRA's sharing opt-out requirements. EU/EEA users require GDPR-compliant data processing agreements and, where applicable, separate legal bases for onward transfers to advertising partners. Virginia, Colorado, Connecticut, and other US states with comprehensive privacy laws similarly impose restrictions on targeted advertising data sharing. CONTRACT AND VENDOR IMPLICATIONS: Each third-party analytics and advertising vendor should be subject to a data processing agreement. Where vendors act as independent controllers rather than processors, separate disclosure and consent obligations may apply. Business partner data sharing arrangements warrant specific contractual review to confirm permissible use limitations. COMPLIANCE CONSIDERATIONS: Compliance teams should audit the full list of third-party analytics and advertising vendors receiving user data, confirm data processing agreements are in place and current, verify that CCPA opt-out of sharing mechanisms are functional and prominently disclosed, and ensure GDPR transfer mechanisms cover all US-based recipients of EEA user data.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has authority over unfair or deceptive data sharing practices and has increased scrutiny of advertising-related data disclosures
    File a complaint →
  • State AG
    California's Attorney General and Privacy Protection Agency enforce CCPA/CPRA opt-out of sharing obligations applicable to this provision
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FCRA
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
GLBA
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
OpenSea Privacy Policy
Entity
OpenSea
Document last updated
May 5, 2026
Tracking information
First tracked
May 10, 2026
Last verified
May 10, 2026
Record ID
CA-P-008282
Document ID
CA-D-00210
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
3772d70aacbbbcce9a628c5ae52b1207d7419c75587d4b47197811bc78726323
Analysis generated
May 10, 2026 04:48 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: OpenSea
Document: OpenSea Privacy Policy
Record ID: CA-P-008282
Captured: 2026-05-10 04:48:06 UTC
SHA-256: 3772d70aacbbbcce…
URL: https://conductatlas.com/platform/opensea/opensea-privacy-policy/third-party-data-sharing-for-analytics-and-advertising/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does OpenSea's Third-Party Data Sharing for Analytics and Advertising clause do?

Sharing personal data including wallet addresses and browsing behavior with advertising and analytics partners may constitute 'sharing' under CCPA and could support targeted advertising profiles built around your NFT activity.

How does this clause affect you?

Your browsing behavior, wallet address, and transaction data may be shared with third-party advertising and analytics companies, which can use this information to build profiles and serve targeted ads, including across other websites and platforms.

Is ConductAtlas affiliated with OpenSea?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by OpenSea.