OpenSea shares your personal information with outside companies that help run analytics, advertising, and marketing on the platform.
This analysis describes what OpenSea's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Sharing personal data including wallet addresses and browsing behavior with advertising and analytics partners may constitute 'sharing' under CCPA and could support targeted advertising profiles built around your NFT activity.
Interpretive note: Whether specific advertising partner relationships qualify as 'sharing' under CCPA or as permissible service provider arrangements is a fact-specific determination that depends on contractual terms not publicly available.
Your browsing behavior, wallet address, and transaction data may be shared with third-party advertising and analytics companies, which can use this information to build profiles and serve targeted ads, including across other websites and platforms.
How other platforms handle this
We may share your information with third-party advertising partners to provide you with targeted advertising. We also work with third-party analytics providers who help us understand how users interact with our Services. These third parties may use cookies, web beacons, and similar tracking technolo...
We work with third-party advertising partners to market our Products, and we share personal data with advertising networks and social media companies to serve ads. We also use analytics providers to help us understand how users interact with our Products.
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...
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"We may share your information with third-party vendors and service providers that perform services on our behalf, such as analytics, advertising, email delivery, hosting, customer service, and marketing. We may also share information with business partners with whom we jointly offer products or services.— Excerpt from OpenSea's OpenSea Privacy Policy
REGULATORY LANDSCAPE: This provision implicates CCPA's definition of 'sharing' for cross-context behavioral advertising, which triggers opt-out obligations under the California Privacy Rights Act (CPRA) amendments. GDPR Article 6 and Article 28 (processor agreements) are engaged for EEA users. The FTC Act's prohibition on unfair or deceptive practices applies to the adequacy of disclosures about third-party data sharing. The FTC is the primary federal enforcement authority. GOVERNANCE EXPOSURE: Medium. The breadth of the sharing provision, covering analytics, advertising, email delivery, and business partners, requires comprehensive data processing agreements with each category of recipient. The characterization of advertising partner data flows as 'service provider' versus 'third party' under CCPA is a material distinction that affects opt-out obligations and should be specifically reviewed. JURISDICTION FLAGS: California creates heightened exposure given CPRA's sharing opt-out requirements. EU/EEA users require GDPR-compliant data processing agreements and, where applicable, separate legal bases for onward transfers to advertising partners. Virginia, Colorado, Connecticut, and other US states with comprehensive privacy laws similarly impose restrictions on targeted advertising data sharing. CONTRACT AND VENDOR IMPLICATIONS: Each third-party analytics and advertising vendor should be subject to a data processing agreement. Where vendors act as independent controllers rather than processors, separate disclosure and consent obligations may apply. Business partner data sharing arrangements warrant specific contractual review to confirm permissible use limitations. COMPLIANCE CONSIDERATIONS: Compliance teams should audit the full list of third-party analytics and advertising vendors receiving user data, confirm data processing agreements are in place and current, verify that CCPA opt-out of sharing mechanisms are functional and prominently disclosed, and ensure GDPR transfer mechanisms cover all US-based recipients of EEA user data.
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Sharing personal data including wallet addresses and browsing behavior with advertising and analytics partners may constitute 'sharing' under CCPA and could support targeted advertising profiles built around your NFT activity.
Your browsing behavior, wallet address, and transaction data may be shared with third-party advertising and analytics companies, which can use this information to build profiles and serve targeted ads, including across other websites and platforms.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by OpenSea.