The policy states that Free and Go tier users have their advertising history and interests collected, used to personalize ads shown on OpenAI's services, and that limited data is shared with select marketing partners for cross-context behavioral advertising on third-party properties.
This analysis describes what OpenAI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a distinct data collection and sharing regime for users on the Free and Go tiers, including collection of advertising engagement data and sharing with external marketing partners. The policy explicitly acknowledges this constitutes 'targeted advertising' or 'cross-context behavioral advertising' under certain state privacy laws, and provides multiple opt-out pathways.
The updated policy explicitly discloses that OpenAI receives information from advertisers and other data partners for Free and Go users, and uses this data to personalize ads and measure ad effectiveness. The policy now states that Free and Go users can control what data OpenAI uses to personalize ads through advertising controls in account settings. This represents clarified disclosure of an existing practice rather than a new authorization.
View change record →The updated privacy policy now explicitly states that OpenAI receives information from advertisers and other data partners, which is used to personalize ads shown to Free and Go users and to measure the effectiveness of those ads. For example, the policy notes that OpenAI could receive information about purchases users make from advertisers. The policy now includes a dedicated section on ad personalization and measurement as a primary use of personal data for these user tiers. You can manage what data OpenAI uses for ad personalization by accessing the advertising controls in your account settings or by using the Data Controls option.
View change record →The updated policy now explicitly authorizes OpenAI to promote products and services to users through direct marketing on third-party properties and to share limited information with select marketing partners (who are not service providers) to support these efforts. The policy states that some marketing partners may receive information through cookies and similar technologies. The revised terms establish that these marketing practices are subject to user choices and controls, with additional information and opt-out options available. You can make choices about the use of your information for third-party product promotion purposes through controls referenced in the policy.
View change record →Under this provision, Free and Go users' ad engagement data is collected and used to serve personalized ads, and limited data is shared with marketing partners for targeted advertising on third-party platforms. Opt-out is available through account settings' advertising controls, the Your Privacy Choices link on the website, or a recognized mechanism such as Global Privacy Control.
Cross-platform context
See how other platforms handle Targeted Advertising for Free and Go Users and similar clauses.
Compare across platforms →"For Free and Go users, we also collect information about your ads history and interests, such as the types of ad content that you view or engage with. ... For Free and Go users, to personalize the ads you see on our Services (subject to your settings), and to measure the effectiveness of ads shown on our Services. ... Depending upon your choices, we may share limited data with select marketing partners for purposes of promoting our products and services to you on third-party properties. This is known as 'targeted advertising' or sharing for 'cross-context behavioral advertising' under certain state privacy laws.Excerpt from OpenAI's Privacy Policy
(1) REGULATORY LANDSCAPE: This provision directly implicates CCPA and CPRA provisions governing cross-context behavioral advertising and the right to opt out of sharing personal data for targeted advertising purposes.
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This provision establishes a distinct data collection and sharing regime for users on the Free and Go tiers, including collection of advertising engagement data and sharing with external marketing partners. The policy explicitly acknowledges this constitutes 'targeted advertising' or 'cross-context behavioral advertising' under certain state privacy laws, and provides multiple opt-out pathways.
Under this provision, Free and Go users' ad engagement data is collected and used to serve personalized ads, and limited data is shared with marketing partners for targeted advertising on third-party platforms. Opt-out is available through account settings' advertising controls, the Your Privacy Choices link on the website, or a recognized mechanism such as Global Privacy Control.
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