When you share content on Noom, such as posts, photos, or progress updates, you give Noom broad rights to use, adapt, and distribute that content across any media platform.
This analysis describes what Noom's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes Noom's operational rights to incorporate user-generated content into service delivery, product development, and distribution channels without requiring per-use compensation or individual authorization. The sublicensing right permits Noom to extend these usage rights to third parties, expanding the universe of parties with access to user content.
Noom's updated terms make clearer that the platform provides behavioral support, not medical treatment, and that coaching and food data features may not be fully accurate. This clarification is important for users who might view Noom as a substitute for medical advice or treatment. The terms now explicitly reserve Noom's right to suspend or revoke your access at any time, which expands the company's unilateral control over your account. Review the updated terms carefully, especially if you rely on Noom for health management or have shared sensitive health information on the platform.
View change record →Health-related content you share on Noom, including progress updates or community posts, may be used, adapted, and redistributed by Noom or its partners across various platforms under this license, potentially in contexts you did not anticipate.
How other platforms handle this
By submitting or posting User Content on or through the Services, you grant us a worldwide, non-exclusive, royalty-free license (with the right to sublicense) to use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute such User Content in any and all media or distribu...
By making any User Content available to Calm, you hereby grant to Calm a non-exclusive, transferable, sublicensable, worldwide, royalty-free, license to use, store, publish, translate, reproduce, adapt, copy, modify, create derivative works based upon, publicly display, publicly perform, and distrib...
By submitting User Material you hereby grant Headspace an irrevocable, perpetual, non-exclusive, royalty free, worldwide license to use, telecast, copy, perform, display, edit, distribute and otherwise exploit the User Material you post on the Products, or any portion thereof, and any ideas, concept...
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"By submitting, posting or displaying Content on or through the Services, you grant us a worldwide, non-exclusive, royalty-free license (with the right to sublicense) to use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute such Content in any and all media or distribution methods now known or later developed.— Excerpt from Noom's Noom Terms of Service
REGULATORY LANDSCAPE: The breadth of this content license engages FTC Act Section 5 if the actual uses of user content are not clearly disclosed during collection. For health-adjacent content, the license may also interact with applicable state privacy laws including the CCPA, particularly where user content constitutes personal information. The GDPR and UK GDPR require that processing of personal data, including user-generated content, have a lawful basis, and a broad contractual license may not independently satisfy that requirement for EU and UK users. GOVERNANCE EXPOSURE: Medium. While broad content licenses are common in consumer platforms, the health-adjacent nature of Noom's user content, which may include weight loss progress, food logs, and personal health disclosures, raises the sensitivity of the license's application. Sublicensing rights amplify potential distribution scope. JURISDICTION FLAGS: EU and UK users are protected by GDPR and UK GDPR data minimization and purpose limitation principles, which may constrain how broadly this license can be operationalized regardless of contractual assertion. California users retain rights under CCPA to know about and limit certain uses of their personal information. CONTRACT AND VENDOR IMPLICATIONS: The sublicensing right means user content could be passed to third-party partners without additional notice to users. Procurement teams and data protection officers should assess whether this license scope is reflected in Noom's data processing agreements and privacy notices. COMPLIANCE CONSIDERATIONS: Evaluate whether the content license scope is clearly disclosed at the point of content submission, and whether users have a meaningful mechanism to limit or retract their content. For EU and UK users, conduct a legal basis assessment for each category of content use under the license to ensure GDPR compliance.
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This clause establishes Noom's operational rights to incorporate user-generated content into service delivery, product development, and distribution channels without requiring per-use compensation or individual authorization. The sublicensing right permits Noom to extend these usage rights to third parties, expanding the universe of parties with access to user content.
Health-related content you share on Noom, including progress updates or community posts, may be used, adapted, and redistributed by Noom or its partners across various platforms under this license, potentially in contexts you did not anticipate.
ConductAtlas has identified this type of provision across 25 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Noom.