Your Noom subscription renews automatically every billing period and charges your payment method unless you cancel before the renewal date.
This analysis describes what Noom's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The auto-renewal mechanism creates a continuous billing cycle that persists absent affirmative user action to cancel. This establishes Noom's authority to process recurring charges and defines the conditions under which subscription continuation occurs.
Noom's updated terms make clearer that the platform provides behavioral support, not medical treatment, and that coaching and food data features may not be fully accurate. This clarification is important for users who might view Noom as a substitute for medical advice or treatment. The terms now explicitly reserve Noom's right to suspend or revoke your access at any time, which expands the company's unilateral control over your account. Review the updated terms carefully, especially if you rely on Noom for health management or have shared sensitive health information on the platform.
View change record →If you do not actively cancel before your subscription renews, Noom is authorized to charge your payment method for another full subscription period, and the terms may not guarantee a refund for charges already processed.
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"SUBSCRIPTIONS AUTOMATICALLY RENEW UNTIL YOU CANCEL. If you purchase a subscription, your subscription will automatically renew at the end of each subscription period at the then-current subscription price, unless you cancel before the renewal date. You authorize Noom to charge your payment method on file for the renewal subscription fees.— Excerpt from Noom's Noom Terms of Service
REGULATORY LANDSCAPE: Auto-renewal provisions in consumer subscriptions are regulated under the FTC's Negative Option Rule, which requires clear and conspicuous disclosure of renewal terms, easy cancellation mechanisms, and affirmative consent. California's Automatic Renewal Law (ARL) imposes additional requirements including clear disclosure before purchase and a simple online cancellation mechanism. The FTC has brought enforcement actions against companies with inadequate auto-renewal disclosures. GOVERNANCE EXPOSURE: High. Noom has previously been the subject of FTC scrutiny regarding subscription cancellation practices. The auto-renewal structure combined with potentially unclear cancellation flows creates regulatory exposure under both federal and state law. JURISDICTION FLAGS: California's ARL creates heightened disclosure and cancellation requirements. New York, Illinois, and other states also have automatic renewal statutes. Companies failing to meet these requirements may face civil penalties and may be required to treat improperly disclosed renewals as gifts, meaning no charge is owed. CONTRACT AND VENDOR IMPLICATIONS: Procurement teams integrating Noom into employee wellness benefits should confirm that the auto-renewal mechanism does not create unintended financial obligations for employees or the organization, and that cancellation procedures are clearly communicated. COMPLIANCE CONSIDERATIONS: Audit the signup and trial-end flow to confirm auto-renewal disclosures are clear, conspicuous, and precede the initial charge as required by the FTC Negative Option Rule and state ARLs. Confirm that cancellation is available online without requiring users to contact customer support by phone or navigate multi-step processes that could be characterized as unreasonably difficult.
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The auto-renewal mechanism creates a continuous billing cycle that persists absent affirmative user action to cancel. This establishes Noom's authority to process recurring charges and defines the conditions under which subscription continuation occurs.
If you do not actively cancel before your subscription renews, Noom is authorized to charge your payment method for another full subscription period, and the terms may not guarantee a refund for charges already processed.
ConductAtlas has identified this type of provision across 16 platforms. See the full comparison.
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