This analysis describes what Netflix's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational scope of data collection practices by explicitly identifying voice interaction data—including both audio recordings and their transcripts—as information Netflix may process and retain as part of its standard service data collection.
The updated privacy statement now explicitly discloses that Netflix collects voice inputs including transcripts and recordings when users interact with voice-related features, and that it makes inferences about user and household preferences for ad targeting purposes. The statement adds a new section titled 'Supplemental Privacy Disclosures for US Residents' that references a separate US State Privacy Notice containing 'Notice at Collection' details, alongside new subsections covering personal information collection, uses, disclosure for business purposes, data sales or sharing, retention, use of de-identified information, appeals rights, and financial incentive notices. The change brings the privacy statement into alignment with state privacy laws like CCPA and similar frameworks. You can access the US State Privacy Notice by clicking the provided link, visiting netflix.com/privacy#states, or scrolling to the new US residents section.
View change record →The updated privacy statement reorganizes and consolidates disclosures rather than expanding data collection practices. However, the statement removes explicit reference to the US State Privacy Notice from the main body, requiring users to navigate to supplemental sections to access state-specific privacy rights and disclosures. The revised language also removes the prior statement that Netflix makes inferences about household ad preferences, and removes mention of voice inputs and transcripts from the usage information description, narrowing the scope of explicitly disclosed data collection practices. You can access US state privacy notices by navigating to the 'Supplemental Privacy Disclosures for Certain Services' section or visiting netflix.com/privacy#states.
View change record →Users who utilize voice-related features on Netflix agree that voice inputs and associated recordings will be collected and retained by Netflix as specified in this provision. Continued use of the service with voice features enabled means the terms apply as written regarding voice data collection.
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"We collect information about your interaction with the Netflix service (including playback events, such as play, pause, etc.); choices made when engaging with interactive titles, your Netflix game activity (such as gameplay, game use and interaction information, and progress or saved game information); Netflix viewing and gaming history; search queries on the Netflix service; voice inputs (including transcripts and recordings) when using voice-related features; and other information about your use and interaction with the Netflix service.— Excerpt from Netflix's Netflix Privacy Statement
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The clause establishes the operational scope of data collection practices by explicitly identifying voice interaction data—including both audio recordings and their transcripts—as information Netflix may process and retain as part of its standard service data collection.
Users who utilize voice-related features on Netflix agree that voice inputs and associated recordings will be collected and retained by Netflix as specified in this provision. Continued use of the service with voice features enabled means the terms apply as written regarding voice data collection.
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