Netflix states its service is intended for adults 18 and older, that children under 13 are not knowingly enrolled as subscribers, and that any data relating to children under 13 should be provided only through a parent's account in connection with Kids Profile features.
This analysis describes what Netflix's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The policy's assertion that Netflix does not knowingly collect personal information from children under 13 engages COPPA obligations; however, the presence of Kids Profile features and the collection of viewing and usage data for profiles associated with child accounts may require evaluation under applicable children's privacy standards.
Interpretive note: The operational implementation of age verification and parental consent for Kids Profiles is not detailed in this policy, creating uncertainty about full COPPA compliance in practice.
The updated privacy statement now explicitly discloses that Netflix collects voice inputs including transcripts and recordings when users interact with voice-related features, and that it makes inferences about user and household preferences for ad targeting purposes. The statement adds a new section titled 'Supplemental Privacy Disclosures for US Residents' that references a separate US State Privacy Notice containing 'Notice at Collection' details, alongside new subsections covering personal information collection, uses, disclosure for business purposes, data sales or sharing, retention, use of de-identified information, appeals rights, and financial incentive notices. The change brings the privacy statement into alignment with state privacy laws like CCPA and similar frameworks. You can access the US State Privacy Notice by clicking the provided link, visiting netflix.com/privacy#states, or scrolling to the new US residents section.
View change record →The updated privacy statement reorganizes and consolidates disclosures rather than expanding data collection practices. However, the statement removes explicit reference to the US State Privacy Notice from the main body, requiring users to navigate to supplemental sections to access state-specific privacy rights and disclosures. The revised language also removes the prior statement that Netflix makes inferences about household ad preferences, and removes mention of voice inputs and transcripts from the usage information description, narrowing the scope of explicitly disclosed data collection practices. You can access US state privacy notices by navigating to the 'Supplemental Privacy Disclosures for Certain Services' section or visiting netflix.com/privacy#states.
View change record →Parents using Netflix Kids Profiles should be aware that the policy states data may be collected in connection with Kids Profile features under the adult account holder's subscription, which may include viewing history and usage information associated with child profiles.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
To stop us collecting your location information, you can update your device settings, stop using the Service, or uninstall our mobile apps.
"You must be at least 18 years of age or older to subscribe to the Netflix service. Minors may only use the service under the supervision of an adult. We do not knowingly collect personal information from children under 13 unless provided by the account holder in connection with creating a Kids Profile or related features. If you believe that we have collected personal information of a minor in violation of applicable laws, please contact us at privacy@netflix.com.Excerpt from Netflix's Privacy Statement
1) REGULATORY LANDSCAPE: COPPA (15 U.S.C.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
The policy's assertion that Netflix does not knowingly collect personal information from children under 13 engages COPPA obligations; however, the presence of Kids Profile features and the collection of viewing and usage data for profiles associated with child accounts may require evaluation under applicable children's privacy standards.
Parents using Netflix Kids Profiles should be aware that the policy states data may be collected in connection with Kids Profile features under the adult account holder's subscription, which may include viewing history and usage information associated with child profiles.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Netflix.