Netflix shares your personal information with a wide range of external parties including advertising companies, social media companies, business partners, and promotional partners — not just with service providers who help run Netflix.
This analysis describes what Netflix's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the scope of permissible third-party disclosures under Netflix's data handling practices, defining the categories of recipients rather than restricting disclosure to a narrow set of entities. This establishes the operational framework for how personal information flows within Netflix's business ecosystem.
The updated privacy statement now explicitly discloses that Netflix collects voice inputs including transcripts and recordings when users interact with voice-related features, and that it makes inferences about user and household preferences for ad targeting purposes. The statement adds a new section titled 'Supplemental Privacy Disclosures for US Residents' that references a separate US State Privacy Notice containing 'Notice at Collection' details, alongside new subsections covering personal information collection, uses, disclosure for business purposes, data sales or sharing, retention, use of de-identified information, appeals rights, and financial incentive notices. The change brings the privacy statement into alignment with state privacy laws like CCPA and similar frameworks. You can access the US State Privacy Notice by clicking the provided link, visiting netflix.com/privacy#states, or scrolling to the new US residents section.
View change record →The updated privacy statement reorganizes and consolidates disclosures rather than expanding data collection practices. However, the statement removes explicit reference to the US State Privacy Notice from the main body, requiring users to navigate to supplemental sections to access state-specific privacy rights and disclosures. The revised language also removes the prior statement that Netflix makes inferences about household ad preferences, and removes mention of voice inputs and transcripts from the usage information description, narrowing the scope of explicitly disclosed data collection practices. You can access US state privacy notices by navigating to the 'Supplemental Privacy Disclosures for Certain Services' section or visiting netflix.com/privacy#states.
View change record →Your Netflix data — including viewing history, device identifiers, and behavioral information — is shared with advertising companies, social media platforms, and promotional partners, meaning multiple external organizations hold your personal information.
How other platforms handle this
disclosure is required by a third-party to complete a transaction initiated by the user
If we're involved in a reorganization, merger, acquisition, sale of some or all of our assets or other business transaction, depending on the circumstances, we may disclose any of the information described in Section 2 above...
Under Section 1798.83, Ancestry currently does not share any Personal Information with third parties for their own direct marketing purposes.
"Who We Disclose Personal Information To: We disclose your personal information to the following categories of entities for business purposes: Service Providers; Advertising Companies; Partners whose products and services you use; Promotional Partners; Social Media Companies; Persons you authorize, access or authenticate; Safety, Security and Integrity; Protection of Netflix's Legal Rights; and in Connection with Corporate Transactions.Excerpt from Netflix's Privacy Statement
REGULATORY FRAMEWORK: This provision implicates GDPR Article 13(1)(e) (identity of recipients or categories of recipients); GDPR Article 28 (processor agreements) and Article 26 (joint controller agreements) depending on the nature of each recipient relationship; CCPA/CPRA …
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do right now.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
The clause establishes the scope of permissible third-party disclosures under Netflix's data handling practices, defining the categories of recipients rather than restricting disclosure to a narrow set of entities. This establishes the operational framework for how personal information flows within Netflix's business ecosystem.
Your Netflix data — including viewing history, device identifiers, and behavioral information — is shared with advertising companies, social media platforms, and promotional partners, meaning multiple external organizations hold your personal information.
ConductAtlas has identified this type of provision across 287 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Netflix.