Netflix lets you opt out of having your data shared with advertisers for targeted ads through your account settings or by using a Global Privacy Control browser signal, and it does not sell data of known under-16 users.
Consumer impact (what this means for users)
Unless you actively opt out via your account settings or a GPC browser signal, Netflix will by default share your personal information with advertising partners for behavioural targeting; opting out is a meaningful step that limits commercial use of your viewing data.
What you can do
⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
Opt Out of Arbitration
Log into Netflix, navigate to Account > Privacy and Data Settings, and select 'Do Not Sell or Share My Personal Information.' Alternatively, install a Global Privacy Control-enabled browser extension (such as Privacy Badger or Brave) which Netflix is required to honour automatically.
Cross-platform context
See how other platforms handle Advertising Choices and Opt-Out Mechanisms and similar clauses.
This provision is important because it gives US consumers — especially California residents — a legally enforceable right to stop Netflix from sharing their data for advertising, but the opt-out must be actively exercised and is not the default.
View original clause language
You can opt out of receiving interest-based ads from Netflix by accessing your account settings in Account > Privacy and Data Settings > Do Not Sell or Share My Personal Information. We do not sell or share personal information about consumers we know are under 16 years of age. You may also direct us not to sell or share your personal information by clicking the 'Do Not Sell or Share My Personal Information' link in the footer of our website or through a Global Privacy Control or similar opt-out preference signal.
(1) REGULATORY FRAMEWORK: CCPA/CPRA §1798.120 (right to opt-out of sale of personal information); CCPA/CPRA §1798.135(b) (requirement to honour Global Privacy Control signals as valid opt-out requests); CPRA regulations requiring opt-out to be as easy to exercise as opt-in. FTC Act Section 5 applies to any misleading representations about opt-out effectiveness. Enforcement: California AG, CPPA, FTC.
(2)
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Compliance intelligence locked
Regulatory citations, enforcement risk, and due diligence action items.
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Applicable agencies
FTC
The FTC enforces against deceptive opt-out representations and unfair data practices under Section 5 of the FTC Act, including failures to honour advertised opt-out mechanisms.