This analysis describes what Netflix's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision operationalizes data control rights by specifying the procedural channels through which users can limit Netflix's use of personal information for advertising purposes. It establishes a separate protection for minors under 16 and creates multiple pathways for preference signaling, including through standardized opt-out mechanisms.
The updated privacy statement now explicitly discloses that Netflix collects voice inputs including transcripts and recordings when users interact with voice-related features, and that it makes inferences about user and household preferences for ad targeting purposes. The statement adds a new section titled 'Supplemental Privacy Disclosures for US Residents' that references a separate US State Privacy Notice containing 'Notice at Collection' details, alongside new subsections covering personal information collection, uses, disclosure for business purposes, data sales or sharing, retention, use of de-identified information, appeals rights, and financial incentive notices. The change brings the privacy statement into alignment with state privacy laws like CCPA and similar frameworks. You can access the US State Privacy Notice by clicking the provided link, visiting netflix.com/privacy#states, or scrolling to the new US residents section.
View change record →The updated privacy statement reorganizes and consolidates disclosures rather than expanding data collection practices. However, the statement removes explicit reference to the US State Privacy Notice from the main body, requiring users to navigate to supplemental sections to access state-specific privacy rights and disclosures. The revised language also removes the prior statement that Netflix makes inferences about household ad preferences, and removes mention of voice inputs and transcripts from the usage information description, narrowing the scope of explicitly disclosed data collection practices. You can access US state privacy notices by navigating to the 'Supplemental Privacy Disclosures for Certain Services' section or visiting netflix.com/privacy#states.
View change record →Users who access the designated account settings or send opt-out signals through the specified mechanisms can restrict Netflix's sale or sharing of personal information for interest-based advertising. Without taking these steps, the terms apply as written and permit Netflix to engage in these data practices.
How other platforms handle this
If you would like to opt out of the disclosure of your personal information for purposes that could be considered "sales" for those third parties' own commercial purposes, or "sharing" or processing for purposes of targeted advertising, please visit the following link, which is also available in the...
If you are a California resident, you have the right to know what personal information we collect, use, disclose, and sell about you; the right to request that we delete your personal information; the right to opt out of the sale or sharing of your personal information; the right to correct inaccura...
ANYSPHERE WILL NOT USE CONTENT TO TRAIN, OR ALLOW ANY THIRD PARTY TO TRAIN, ANY AI MODELS, UNLESS YOU'VE EXPLICITLY AGREED TO THE USE OF CONTENT FOR TRAINING. You can find instructions in the Service for how to manage your preferences regarding the use of Inputs and Suggestions for training.
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"You can opt out of receiving interest-based ads from Netflix by accessing your account settings in Account > Privacy and Data Settings > Do Not Sell or Share My Personal Information. We do not sell or share personal information about consumers we know are under 16 years of age. You may also direct us not to sell or share your personal information by clicking the 'Do Not Sell or Share My Personal Information' link in the footer of our website or through a Global Privacy Control or similar opt-out preference signal.— Excerpt from Netflix's Netflix Privacy Statement
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The provision operationalizes data control rights by specifying the procedural channels through which users can limit Netflix's use of personal information for advertising purposes. It establishes a separate protection for minors under 16 and creates multiple pathways for preference signaling, including through standardized opt-out mechanisms.
Users who access the designated account settings or send opt-out signals through the specified mechanisms can restrict Netflix's sale or sharing of personal information for interest-based advertising. Without taking these steps, the terms apply as written and permit Netflix to engage in these data practices.
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