Mixpanel · Mixpanel Privacy Statement · View original document ↗

California opt-out of sharing for behavioral advertising

High severity High confidence Explicitdocumentlanguage Common · 286 of 352 platforms
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This analysis describes what Mixpanel's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This right limits Mixpanel's ability to monetize or use a user's Personal Information for targeted advertising once the user opts out.

Consumer impact (what this means for users)

You may opt out of having your Personal Information shared for cross-contextual behavioral advertising purposes and/or sold for monetary or other valuable consideration.

How other platforms handle this

Skillshare Medium

The right to know with whom we have shared your Personal Data, for what purposes, and what Personal Data has been shared (including whether Personal Data was disclosed to third parties for their own direct marketing purposes)

Discord Medium

We may use your information to let you know about new products or features we think you'll like...You may opt-out of receiving such marketing communications.

Baseten Medium

The right to notice. You have the right to be notified which categories of Personal Data are being collected and the purposes for which the Personal Data is being used.

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▸ View Original Clause Language DOCUMENT RECORD
"
You can opt-out of the sharing of your Personal Information for cross-contextual behavioral advertising purposes and/or from the sale of your Personal Information for monetary or other valuable consideration.

— Excerpt from Mixpanel's Mixpanel Privacy Statement

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Mixpanel Privacy Statement
Entity
Mixpanel
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-055381
Document ID
CA-D-00704
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
2bcb11dee9567aec1e9bcab8282833836bab779cdc687c86cbcbe7d1f0318fab
Analysis generated
July 9, 2026 09:49 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Mixpanel
Document: Mixpanel Privacy Statement
Record ID: CA-P-055381
Captured: 2026-07-09 09:49:04 UTC
SHA-256: 2bcb11dee9567aec…
URL: https://conductatlas.com/platform/mixpanel/mixpanel-privacy-statement/provision/CA-P-055381/california-opt-out-of-sharing-for-behavioral-advertising/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Mixpanel's California opt-out of sharing for behavioral advertising clause do?

This right limits Mixpanel's ability to monetize or use a user's Personal Information for targeted advertising once the user opts out.

How does this clause affect you?

You may opt out of having your Personal Information shared for cross-contextual behavioral advertising purposes and/or sold for monetary or other valuable consideration.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 286 platforms. See the full comparison.

Is ConductAtlas affiliated with Mixpanel?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Mixpanel.