Provision record
Mixpanel · Mixpanel Privacy Statement · View original document ↗

Third-Party Advertising and Analytics Vendor Sharing

Medium severity High confidence Explicit document language Common · 288 of 352 platforms
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Document Record

What it is

Mixpanel shares personal data including identifiers and behavioral information with outside companies that provide advertising, analytics, and marketing services on Mixpanel's behalf.

This analysis describes what Mixpanel's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision authorizes disclosure of personal data to advertising and analytics third parties, which may result in your behavioral data being used to inform targeted advertising outside of Mixpanel's own platform.

Clause Stability Stable

0
Changes
3
Months Monitored
May 12, 2026
First Seen
May 22, 2026
Last Seen
This clause type exists across 4430 other provisions on other platforms.

Consumer impact (what this means for users)

The policy authorizes sharing of identifiers, behavioral data, and usage information with advertising and analytics vendors; California residents have the right to opt out of the sale or sharing of personal information for cross-context behavioral advertising under CCPA/CPRA.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Visit mixpanel.com/optout and follow the on-page instructions to opt out of Mixpanel's tracking and data sharing for advertising purposes.

How other platforms handle this

Oura Medium

In the event you receive Oura-branded advertising sent to you by one of our third-party partners, please review the third-party's privacy policy for more information, and contact them with regard to any opt-out requests.

FanDuel Medium

Where you have provided your consent, we may share your personal information with selected third parties for their commercial or marketing use in conjunction with your relationship with FanDuel...

Skillshare Medium

Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as web hosting, email delivery, analytics, marketing, advertising, payment processing, customer support, and data enrichment services. We may share your information with advertising and analytics partners to help us understand how you use our Service and to target advertising.

Excerpt from Mixpanel's Privacy Statement

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

1) REGULATORY LANDSCAPE: Sharing personal data with advertising and analytics vendors engages GDPR's requirements for lawful basis (Article 6) and, where cookies or device identifiers are involved, the ePrivacy Directive.

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →
  • State Attorney General
    State AGs in California, New York, Texas, and other states can investigate violations of state consumer protection and privacy laws, including CCPA (California), SHIELD Act (New York), and equivalents.
    Who can file: Residents of states with comprehensive privacy laws — primarily California, Virginia, Colorado, Connecticut, and Utah
    What you need: Evidence of the violation, explanation of how your state rights were affected, and your account or contact information with the company
    What to expect: Outcomes vary by state. May result in investigation, enforcement action, or requirement for the company to change practices. No direct individual compensation in most cases.

    Search "[your state] attorney general consumer complaint" to find your state's direct complaint form

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
DMA
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Mixpanel Privacy Statement
Entity
Mixpanel
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 12, 2026
Record ID
CA-P-011464
Document ID
CA-D-00704
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
58ece66c0abafda45174ec4cac6a28f2104769dfb6d084f03237ca0d1e49add5
Analysis generated
May 8, 2026 14:49 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Mixpanel
Document: Mixpanel Privacy Statement
Record ID: CA-P-011464
Captured: 2026-05-08 14:49:11 UTC
SHA-256: 58ece66c0abafda4…
URL: https://conductatlas.com/platform/mixpanel/mixpanel-privacy-statement/provision/CA-P-011464/third-party-advertising-and-analytics-vendor-sharing/
Accessed: Aug. 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Mixpanel's Third-Party Advertising and Analytics Vendor Sharing clause do?

This provision authorizes disclosure of personal data to advertising and analytics third parties, which may result in your behavioral data being used to inform targeted advertising outside of Mixpanel's own platform.

How does this clause affect you?

The policy authorizes sharing of identifiers, behavioral data, and usage information with advertising and analytics vendors; California residents have the right to opt out of the sale or sharing of personal information for cross-context behavioral advertising under CCPA/CPRA.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.

Is ConductAtlas affiliated with Mixpanel?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Mixpanel.