This analysis describes what Mixpanel's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes the scope of data collection that Mixpanel is authorized to process on behalf of its customers. It defines the categories of information that flow through Mixpanel's infrastructure and form the basis of the analytics service delivery.
End users of products that integrate Mixpanel analytics have identifiers, behavioral data, device information, and usage events collected and processed by Mixpanel according to customer direction. The extent of collection depends on how the customer configures Mixpanel's integration into their product.
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"When our customers use Mixpanel's analytics services, Mixpanel may collect information about end users of those products, including identifiers, behavioral and usage data, device and browser information, and event data, as directed by the customer.— Excerpt from Mixpanel's Mixpanel Privacy Statement
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This clause establishes the scope of data collection that Mixpanel is authorized to process on behalf of its customers. It defines the categories of information that flow through Mixpanel's infrastructure and form the basis of the analytics service delivery.
End users of products that integrate Mixpanel analytics have identifiers, behavioral data, device information, and usage events collected and processed by Mixpanel according to customer direction. The extent of collection depends on how the customer configures Mixpanel's integration into their product.
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