Meta · Meta Terms of Service · View original document ↗

Advertising as Basis of Service

High severity High confidence Explicitdocumentlanguage Unique · 0 of 343 platforms
Share 𝕏 Share in Share 🔒 PDF
Recent governance activity Meta recorded 15 documented changes in the last 30 days.
Start monitoring updates
Monitor governance changes for Meta Create a free account to receive the weekly governance digest and monitor one platform for governance changes.
Create free account No credit card required.

This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This clause establishes the operational basis for the service delivery model and clarifies the consideration users provide in exchange for access to Meta Products. It specifies that personalized data usage is integral to the advertising targeting mechanism that funds the platform.

Recent Activity

This document changed recently

High Apr 21, 2026

The updated terms establish a jurisdictional change for consumers. Previously, all disputes had to be resolved in California courts; now, if you are a consumer or if your country requires it, disputes must be resolved in courts within your home country under your home country's laws. For Meta's own claims against you, the agreement still requires disputes to proceed exclusively in California courts. The revised terms also now require Meta to notify you at least 30 days in advance before making changes to these Terms, and you will have the opportunity to review them before they take effect, unless changes are required by law.

View change record →

Clause Stability Stable

0
Changes
3
Months Monitored
May 9, 2026
First Seen
May 9, 2026
Last Seen
This clause type exists across 381 other provisions on other platforms.

Consumer impact (what this means for users)

Users accessing Meta Products agree that advertisements will be displayed to them as part of the service, and that their personal data including activity information and interests will be processed to determine which advertisements are shown. The clause establishes data processing for advertising purposes as a condition of service access rather than an optional feature.

How other platforms handle this

Snapchat Medium

We collect information from and about the third parties you link to your account and from other sources, including from other Snap users and third parties, to provide services and personalize your experience... We also infer information about you based on what we observe... This can include inferenc...

Pinterest Medium

We infer information about you based on how you use Pinterest. For example, if you engage with Pins about travel, we may infer you are interested in travel. We use this information to provide more relevant recommendations and advertising. We may combine the information we collect about you with info...

Threads Medium

We use the information we have to deliver our Products, including to personalize features and content (including your For You feed, Stories, and ads) and make suggestions for you (such as groups or events you may be interested in or topics you may want to follow) on and off our Products.

See all platforms with this clause type →

Monitoring

Meta has changed this document before.

Receive same-day alerts, structured change summaries, and monitoring for up to 25 platforms.

Start Monitor free trial Or create a free account →
▸ View Original Clause Language DOCUMENT RECORD
"
Instead of paying to use Facebook, by using the Meta Products covered by these Terms, you agree that we can show you ads that businesses and organizations pay us to promote on and off the Meta Company Products. We use your personal data, such as information about your activity and interests, to show you ads that are more relevant to you.

— Excerpt from Meta's Meta Terms of Service

Applicable regulations

EU AI Act
European Union
BIPA
Illinois, USA
CCPA/CPRA
California, USA
COPPA
United States Federal
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
TCPA
United States Federal
UK GDPR
United Kingdom

Provision details

Document information
Document
Meta Terms of Service
Entity
Meta
Document last updated
May 5, 2026
Tracking information
First tracked
May 9, 2026
Last verified
May 10, 2026
Record ID
CA-P-007080
Document ID
CA-D-00020
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
e03a88e0d76b267183cf8e19a6658f7b56c368a8d629529d09859fdd0c535750
Analysis generated
May 9, 2026 14:11 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Meta
Document: Meta Terms of Service
Record ID: CA-P-007080
Captured: 2026-05-09 14:11:28 UTC
SHA-256: e03a88e0d76b2671…
URL: https://conductatlas.com/platform/meta/meta-terms-of-service/advertising-as-basis-of-service/
Accessed: June 29, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

Related Analysis

Compliance Governance Intelligence

Need to monitor specific governance provisions?

Compliance includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.

Arbitration clauses AI governance Data rights Indemnification Retention policies
Start Compliance free trial

Or start with Monitor →

Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Meta's Advertising as Basis of Service clause do?

This clause establishes the operational basis for the service delivery model and clarifies the consideration users provide in exchange for access to Meta Products. It specifies that personalized data usage is integral to the advertising targeting mechanism that funds the platform.

How does this clause affect you?

Users accessing Meta Products agree that advertisements will be displayed to them as part of the service, and that their personal data including activity information and interests will be processed to determine which advertisements are shown. The clause establishes data processing for advertising purposes as a condition of service access rather than an optional feature.

Is ConductAtlas affiliated with Meta?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Meta.