This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes the operational basis for the service delivery model and clarifies the consideration users provide in exchange for access to Meta Products. It specifies that personalized data usage is integral to the advertising targeting mechanism that funds the platform.
The updated terms establish a jurisdictional change for consumers. Previously, all disputes had to be resolved in California courts; now, if you are a consumer or if your country requires it, disputes must be resolved in courts within your home country under your home country's laws. For Meta's own claims against you, the agreement still requires disputes to proceed exclusively in California courts. The revised terms also now require Meta to notify you at least 30 days in advance before making changes to these Terms, and you will have the opportunity to review them before they take effect, unless changes are required by law.
View change record →Users accessing Meta Products agree that advertisements will be displayed to them as part of the service, and that their personal data including activity information and interests will be processed to determine which advertisements are shown. The clause establishes data processing for advertising purposes as a condition of service access rather than an optional feature.
How other platforms handle this
We collect information from and about the third parties you link to your account and from other sources, including from other Snap users and third parties, to provide services and personalize your experience... We also infer information about you based on what we observe... This can include inferenc...
We infer information about you based on how you use Pinterest. For example, if you engage with Pins about travel, we may infer you are interested in travel. We use this information to provide more relevant recommendations and advertising. We may combine the information we collect about you with info...
We use the information we have to deliver our Products, including to personalize features and content (including your For You feed, Stories, and ads) and make suggestions for you (such as groups or events you may be interested in or topics you may want to follow) on and off our Products.
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"Instead of paying to use Facebook, by using the Meta Products covered by these Terms, you agree that we can show you ads that businesses and organizations pay us to promote on and off the Meta Company Products. We use your personal data, such as information about your activity and interests, to show you ads that are more relevant to you.— Excerpt from Meta's Meta Terms of Service
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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This clause establishes the operational basis for the service delivery model and clarifies the consideration users provide in exchange for access to Meta Products. It specifies that personalized data usage is integral to the advertising targeting mechanism that funds the platform.
Users accessing Meta Products agree that advertisements will be displayed to them as part of the service, and that their personal data including activity information and interests will be processed to determine which advertisements are shown. The clause establishes data processing for advertising purposes as a condition of service access rather than an optional feature.
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