Meta · Meta Terms of Service · View original document ↗

Advertising as Basis of Service

High severity High confidence Explicitdocumentlanguage Unique · 0 of 325 platforms
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Recent governance activity Meta recorded 5 documented changes in the last 30 days.
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This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This clause makes explicit that personalized advertising funded by your data is the core commercial arrangement, which is the primary reason Meta collects extensive information about user behavior.

Recent Activity

This document changed recently

High Apr 21, 2026

The updated terms establish a jurisdictional change for consumers. Previously, all disputes had to be resolved in California courts; now, if you are a consumer or if your country requires it, dispute…

Consumer impact (what this means for users)

By agreeing to these terms, users grant Meta broad rights to use their content, including photos and posts, in advertising and sponsored content without direct compensation, and the license persists as long as the content remains accessible on the platform. US users who do not opt out of arbitration within 30 days of accepting the terms waive their right to pursue class action litigation against Meta. You can opt out of the arbitration clause by following the instructions in Section 4 of the terms, typically by submitting a written request within 30 days of first accepting or of a material change to the arbitration terms.

How other platforms handle this

Groq Medium

There is certain information that we collect automatically from your use of our online Services and from your device(s) used to access those Services, for example by using the types of technologies discussed in the 'Online Analytics' section below. This information includes your IP address, page vie...

Egnyte Medium

We use cookies, web beacons, and other tracking technologies to collect information about your browsing activities on our website. We may use third-party analytics providers such as Google Analytics to help us understand how users interact with our website. We may also work with third-party advertis...

Smartsheet Medium

When we provide the Service to our customers, we act as a data processor on behalf of those customers. Our customers are the data controllers, meaning that they determine the purposes and means of the processing of personal data that is submitted into the Service. If you are an end user of a custome...

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▸ View Original Clause Language DOCUMENT RECORD
"
Instead of paying to use Facebook, by using the Meta Products covered by these Terms, you agree that we can show you ads that businesses and organizations pay us to promote on and off the Meta Company Products. We use your personal data, such as information about your activity and interests, to show you ads that are more relevant to you.

— Excerpt from Meta's Meta Terms of Service

Applicable regulations

EU AI Act
European Union
BIPA
Illinois, USA
CCPA/CPRA
California, USA
COPPA
United States Federal
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
TCPA
United States Federal
UK GDPR
United Kingdom

Provision details

Document information
Document
Meta Terms of Service
Entity
Meta
Document last updated
May 5, 2026
Tracking information
First tracked
May 9, 2026
Last verified
May 10, 2026
Record ID
CA-P-007080
Document ID
CA-D-00020
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
e03a88e0d76b267183cf8e19a6658f7b56c368a8d629529d09859fdd0c535750
Analysis generated
May 9, 2026 14:11 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Meta
Document: Meta Terms of Service
Record ID: CA-P-007080
Captured: 2026-05-09 14:11:28 UTC
SHA-256: e03a88e0d76b2671…
URL: https://conductatlas.com/platform/meta/meta-terms-of-service/advertising-as-basis-of-service/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Meta's Advertising as Basis of Service clause do?

This clause makes explicit that personalized advertising funded by your data is the core commercial arrangement, which is the primary reason Meta collects extensive information about user behavior.

Is ConductAtlas affiliated with Meta?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Meta.