Meta can show your name, profile photo, and actions you take on Facebook alongside advertisements shown to other users, without paying you.
This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Your personal identity and online activity can be used to endorse or contextualize paid advertising to other users, which has implications for both your privacy and your personal image.
The updated terms establish a jurisdictional change for consumers. Previously, all disputes had to be resolved in California courts; now, if you are a consumer or if your country requires it, dispute…
Your name and profile picture may appear next to ads shown to your Facebook connections, based on actions you have taken such as liking a page, without your separate consent or any payment to you.
How other platforms handle this
To use User Content as part of our advertising and marketing campaigns to promote the Platform, to invite you to participate in an event, and to promote popular topics, hashtags and campaigns on the Platform.
There is certain information that we collect automatically from your use of our online Services and from your device(s) used to access those Services, for example by using the types of technologies discussed in the 'Online Analytics' section below. This information includes your IP address, page vie...
We use cookies, web beacons, and other tracking technologies to collect information about your browsing activities on our website. We may use third-party analytics providers such as Google Analytics to help us understand how users interact with our website. We may also work with third-party advertis...
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"You give us permission to use your name and profile picture and information about actions you have taken on Facebook next to or in connection with ads, offers, and other sponsored content that we display across our Products, without any compensation to you.— Excerpt from Meta's Meta Terms of Service
REGULATORY LANDSCAPE: This provision engages GDPR Article 6 and Recital 47 regarding legitimate interests, as using a person's name and image in commercial advertising requires a lawful basis that may not be satisfied by contractual consent alone under EU law. The FTC Act and state right-of-publicity statutes, particularly in California (California Civil Code Section 3344) and New York, are relevant, as commercial use of an individual's name or likeness without consent or compensation may create liability in certain contexts, though Meta's argument is that this contractual clause constitutes consent. Illinois' Right of Publicity Act may also apply. GOVERNANCE EXPOSURE: High. The use of minors' names and images in advertising creates heightened exposure under COPPA and various state right-of-publicity statutes that extend protections to individuals under 18. For adult users, the breadth of this provision, covering any action taken on the platform, is notable in scope. JURISDICTION FLAGS: EU and EEA users may have GDPR-based grounds to challenge this use of personal data for advertising purposes, as consent obtained through broad terms acceptance may not meet GDPR's granularity requirements. California residents may have additional rights under CPRA. Users in jurisdictions with strong right-of-publicity protections may have recourse beyond what the terms acknowledge. CONTRACT AND VENDOR IMPLICATIONS: Businesses that advertise on Meta's platforms should be aware that their ad placements may be contextualized using the names and images of other users, which has implications for brand association and potential reputational risk if miscontextualized. Advertising contracts with Meta should be reviewed for indemnification provisions related to user right-of-publicity claims. COMPLIANCE CONSIDERATIONS: Organizations should ensure that any employee social media policies address the implications of employees' names and images appearing in advertising contexts. Compliance teams should assess whether the terms' consent mechanism satisfies applicable right-of-publicity and data protection requirements in relevant jurisdictions, particularly where employees use Meta platforms for business purposes.
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Your personal identity and online activity can be used to endorse or contextualize paid advertising to other users, which has implications for both your privacy and your personal image.
Your name and profile picture may appear next to ads shown to your Facebook connections, based on actions you have taken such as liking a page, without your separate consent or any payment to you.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Meta.