The policy states that Meta's systems automatically process collected user data to identify Meta users and personalize ads displayed within third-party apps that participate in Meta Audience Network, extending Meta's ad targeting outside its own platforms.
This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that user identification and ad personalization based on Meta's collected data extends to third-party app environments through Meta Audience Network, meaning Meta's data processing for advertising purposes is not limited to interactions within Meta's own platforms.
The provision text remains identical but severity was downgraded from 'high' to 'medium.'
View full change record →Explicitly documents automated cross-app tracking and identification system that enables ad personalization across third-party apps visited by Meta users.
View full change record →Under this clause, when users visit third-party apps that participate in Meta Audience Network, Meta's systems use collected behavioral, device, and activity data to identify the user as a Meta user and serve personalized ads within those external apps. The agreement states this is an automated processing function using the full range of data categories described in the policy.
Cross-platform context
See how other platforms handle Meta Audience Network Cross-App Ad Personalization and similar clauses.
Compare across platforms →"Identifying you as a Meta Product user and personalizing the ads we show you through Meta Audience Network when you visit other apps: When we show you ads through Meta Audience Network when you visit other apps, our systems automatically process the information we have collected and stored about you and others to identify you as a Meta Product user and tailor the ads you see.Excerpt from Meta's Privacy Policy
(1) REGULATORY LANDSCAPE: This provision engages GDPR Article 6 regarding lawful basis for cross-context behavioral advertising and the ePrivacy Directive's requirements for consent to tracking technologies in third-party app environments.
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This provision establishes that user identification and ad personalization based on Meta's collected data extends to third-party app environments through Meta Audience Network, meaning Meta's data processing for advertising purposes is not limited to interactions within Meta's own platforms.
Under this clause, when users visit third-party apps that participate in Meta Audience Network, Meta's systems use collected behavioral, device, and activity data to identify the user as a Meta user and serve personalized ads within those external apps. The agreement states this is an automated processing function using the full range of data categories described in the policy.
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