Provision record
Meta Ads · Meta Advertising Policies · View original document ↗

Prohibition on Deceptive or Misleading Ad Practices

High severity High confidence Explicit document language Common · 281 of 352 platforms

Key Facts

What does Meta Ads prohibit?
Meta Ads prohibits ads that promote products, services, schemes, or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.
Does Meta Ads prohibit ads that promote products using deceptive or misleading practices meant to scam people?
Meta Ads prohibits ads that promote products, services, schemes, or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.
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This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The prohibition covers the full range of advertised offerings—products, services, schemes, and offers—and expressly includes scams, meaning both subtle deception and overt fraud are barred.

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 4244 other provisions on other platforms.

Consumer impact (what this means for users)

Advertisers may not use deceptive or misleading practices in any ad, regardless of what is being promoted, including practices designed to obtain money or personal information through fraud.

How other platforms handle this

Tinder Medium

You may not display any personal contact, banking, or peer-to-peer payment information, whether in relation to you or any other person (for example, names, home addresses or postcodes, telephone numbers, email addresses, URLs, credit/debit card...)

ActiveCampaign Medium

Bypass or ignore instructions contained in our robots.txt file that controls automated access to portions of our Services;

Mailchimp Medium

You may only use Mailchimp in accordance with these best practices, and we may suspend or terminate your account if you violate them.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
Our policies prohibit ads promoting products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.

Excerpt from Meta Ads's Meta Advertising Policies

Applicable regulations

CFAA
United States Federal
DSA
European Union

Provision details

Document information
Document
Meta Advertising Policies
Entity
Meta Ads
Document last updated
May 5, 2026
Tracking information
First tracked
May 10, 2026
Last verified
May 10, 2026
Record ID
CA-P-053163
Document ID
CA-D-00671
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
c88923566fd4048c3ac98ebc0cc4a7f40e7e2a93956e9619f162a72570f68346
Analysis generated
May 10, 2026 13:56 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Meta Ads
Document: Meta Advertising Policies
Record ID: CA-P-053163
Captured: 2026-05-10 13:56:04 UTC
SHA-256: c88923566fd4048c…
URL: https://conductatlas.com/platform/meta-ads/meta-advertising-policies/provision/CA-P-053163/prohibition-on-deceptive-or-misleading-ad-practices/
Accessed: Aug. 18, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Meta Ads's Prohibition on Deceptive or Misleading Ad Practices clause do?

The prohibition covers the full range of advertised offerings—products, services, schemes, and offers—and expressly includes scams, meaning both subtle deception and overt fraud are barred.

How does this clause affect you?

Advertisers may not use deceptive or misleading practices in any ad, regardless of what is being promoted, including practices designed to obtain money or personal information through fraud.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 281 platforms. See the full comparison.

Is ConductAtlas affiliated with Meta Ads?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Meta Ads.